Sweat Equity is a Great Tool for Startups!

- July 26, 2012 2 MIN READ

A new business is often built on sweat equity and financing from investors. It is the term used to define the contributions of a member of a company, whether it is an employee or investor. In most cases, the term is used for the owners of new businesses who often work without compensation in the early years before the company is profitable. Sweat equity can also be applied to employees of a company who accept reduced wage or no pay at all in exchange for a level of ownership in the company.


Hire People more Experienced, Smarter and just Generally Better than You!

- July 24, 2012 2 MIN READ

If you have a vision and passion for a business, you make it bigger than yourself and you aim for the best even when it means hiring people who are better than you. Here is an opportunity to put the ego aside and learn. Lose your ego and understand that as the founder you need to build the strongest possible team around you. Look for people who bring complementary skill-sets to your business and know more than you in particular areas.


Show Celebrities & Business Leaders Your Stuff!

- July 12, 2012 2 MIN READ

It is the dream of every brand owner to collaborate with celebrities and business leaders. One of the marks of success in brand marketing is having a celebrity endorser. When you have a celebrity to endorse your product, it is a huge stamp of approval in the eyes of the public. Getting celebrities and business leaders to collaborate with you may not be the easiest thing, but if you have the right attitude and method, you’ll be on the right track, so work it baby!