Brains Trust
5 ways to enhance audience engagement at your next event
Audience engagement is one of the key factors in the success of your event. Keep your attendees interested and engaged and you have a good chance of achieving your goals.
News & Analysis
Mark Zuckerberg announces changes to Facebook newsfeed affecting brand, media, and business pages
Changes to the platform’s newsfeed algorithm that will result in a drastic decline in content from business, brand, and media pages being seen by users.
News & Analysis
Melbourne startup Mentorloop raises $725,000 from Blackbird, Rampersand as it gears up for growth
Mentorloop has raised $725,000 in funding from venture capital firms Blackbird Ventures, Rampersand, and Tempus Partners, and a number of angel investors.
News & Analysis
Slingshot launches CoVentured platform to connect startups and corporates
Corporate accelerator Slingshot has today launched CoVentured, a platform looking to facilitate engagement between startups and corporates.
Profiles
Quitch is a gamified learning app looking to keep university students engaged outside the classroom
Gamified learning app Quitch reminds students outside the classroom via push notifications to answer timed quiz questions based on their coursework.
Profiles
OurSay is an analytical platform looking to facilitate transparency between government and communities
OurSay is a Melbourne-based startup working to facilitate transparency and communication between organisations and civilians using an online platform.
Profiles
Bonjoro allows businesses to send personalised video messages to customers upon sign up
Bonjoro is a mobile app allowing businesses to send quick, personal video messages directly to their customers in order to boost engagement.
Other
Best Brands Forever
What friendships last longer? The ones you develop naturally over time, and through trust and shared experiences like getting busted for drinking in public or almost being trampled at an Iggy Pop concert? Or the ones where you pay someone fifty bucks to pretend they like you to make your frenemies jealous? Hint: It’s not the second one.
Profiles
Startup OpenLearning disrupts the education industry
Forget blackboards and chalks. Forget long, theory-heavy lectures at 8am in the morning. Forget the online platforms that failed to make learning a more enjoyable experience. OpenLearning is set to excite students and teachers around the world who have long suffered the inadequacies of outdated educational tools.
Other
7 deadly Twitter sins
A wise man once said, “Being popular on Twitter is like sitting at the cool table in the cafeteria at a mental hospital” (@D2DLondon). But hey, if you still want to be popular, don’t commit the seven deadly Twitter sins.
Other
Guerrilla Marketing Done Right – How Far would you Go?
I love guerrilla marketing stunts and NAB have been turning theirs into commercials for a while now, they are both entertaining and engaging. Above is the latest from the product Fantastic Delites, where they built a machine, put it in a busy shopping centre and tested how far people would go for a free box of product. It’s a couple of weeks old but it’s a cracker!
