Profiles

New app Sureshot revolutionises email marketing

- September 16, 2013 5 MIN READ

Sureshot is a new email marketing platform set to upstage established players in the market by making it easier than ever for businesses to create and send e-newsletters. With in-built content libraries, users can select articles, videos and graphics to send out to their databases with just mere taps on their smartphones.

Insights

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?