New app Sureshot revolutionises email marketing

- September 16, 2013 5 MIN READ

Sureshot is a new email marketing platform set to upstage established players in the market by making it easier than ever for businesses to create and send e-newsletters. With in-built content libraries, users can select articles, videos and graphics to send out to their databases with just mere taps on their smartphones.

Brains Trust

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?


Are you doing it right? What startups should know about email marketing!

- November 2, 2012 2 MIN READ

Nothing keeps you from clicking “select all, delete,” faster than opening your email to and inbox littered with spammy subject lines, desperately competing for your attention, time, and, ultimately, your wallet. We’ve all had the experience. Unfortunately these potentially interesting emails are victims of bad email marketing strategy


Send & Receive Business Success: Email Marketing

- August 7, 2012 4 MIN READ

Email marketing has been described as the standard by which all other online marketing is measured. And it is no longer good enough to blast your list with newsletters. Emailing tactics and strategies have evolved. International business consultant Kerwin Rae has created an emailing strategy blueprint to increase the odds of your sales message being opened or clicked, making theemail a highly effective marketing strategy for your business.