Australian-born email marketing software company Campaign Monitor has acquired marketing platforms Sailthru and Liveclicker and launched overarching brand CM Group.
Marketing automation startup Autopilot has launched Annotate and Collaborate, a tool enabling marketing teams to collaborate in real-time.
Another high-profile Australian startup has lost a chief executive, with Campaign Monitor’s Alex Bard today announcing he will be leaving his post as CEO at the end of June.
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
Bard is particularly passionate about the small to medium businesses that make up the bulk of the 200,000 clients using Campaign Monitor.
Email marketing software provider Campaign Monitor has today announced a new email automation tool to help businesses personalise their interactions with customers.
My Inbox is drowning in emails I have no intention of reading. In fact, I’m not even sure I remember ever singing up to receive them. My morning consists of a ritual of deleting impersonal offers of package deal holidays, discount flights, last chance sales and the occasional inheritance from a generous Nigerian relative.
Sureshot is a new email marketing platform set to upstage established players in the market by making it easier than ever for businesses to create and send e-newsletters. With in-built content libraries, users can select articles, videos and graphics to send out to their databases with just mere taps on their smartphones.
It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?