Australian-born email marketing software company Campaign Monitor has acquired marketing platforms Sailthru and Liveclicker and launched overarching brand CM Group.
Marketing automation startup Autopilot has launched Annotate and Collaborate, a tool enabling marketing teams to collaborate in real-time.
Another high-profile Australian startup has lost a chief executive, with Campaign Monitor’s Alex Bard today announcing he will be leaving his post as CEO at the end of June.
Harnessing the growth potential Instagram holds for brands is Postie, integrating a brand’s Instagram content into email templates to create appealing EDMs.
Bard is particularly passionate about the small to medium businesses that make up the bulk of the 200,000 clients using Campaign Monitor.