Profiles

Melbourne-based startup Liven strives to be ‘the sexiest discount app’ in a highly competitive marketplace

- September 2, 2014 7 MIN READ

We’ve seen a number of startups emerge in our ecosystem that focus on coupons, discount deals, rewards and vouchers – examples include Aston Club, BigDeal, Buzzingaa, Coupay, OzSale, Rewardle and Swoop. Each has its unique point-of-differentiation, but not all have maintained strong momentum. The latest to enter this highly competitive space is Melbourne-based startup Liven.

Profiles

New hyper-local app generates buzz across Australia’s retail industry

- September 23, 2013 4 MIN READ

Launched in June, a new smartphone app is getting retail bees buzzing to get their hands on the new marketing tool – with over 12,000 download to date. Buzzingaa offers retailers the opportunity to boost traffic, sales, turnover and profit by targeting customers through GPS-linked app alerts that direct them to special deals and discounts the minute they are within close proximity to a particular store.