Melbourne startup Just Ride It has found a lucrative niche customising bikes for corporate promotions

- October 27, 2015 3 MIN READ

We may complain that things are getting too expensive, but the rise of bespoke ecommerce startups like Shoes of Prey, HandKrafted, and Disrupt Surfing shows that people are willing to pay for quality, one of a kind products. Whether it’s shoes, furniture, or surfboards, these startups are showing that customising is king. Just Ride It is a Melbourne startup proving that the model works for bikes, too.