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Brains Trust
How to build a meaningful customer experience
Providing a meaningful customer experience is no longer a nice to have, but a necessity if a brand is to succeed and compete against bigger players in the market.
Profiles
Fashion app Shop You wants to help consumers overwhelmed by choice easily find the right clothes online
Despite being a millennial in her mid-20s, I rarely buy clothes online. A jacket here, a jumper there, perhaps, but I don’t often go beyond that, usually because the choices are too overwhelming and I’m never convinced that what looks good on the screen will actually look go on me unless I can try it… Read more »
Smarter Business
How e-commerce and omni-channel is transforming retail
Though Australian shoppers may be excited about Amazon’s arrival down under – and the dramatic drop in shipping fees expected to come with it – the headlines announcing the imminent death of the local retail sector are somewhat melodramatic. As it turns out, many local consumers still enjoy the bricks and mortar experience and will… Read more »
News & Analysis
Customer intelligence startup Local Measure raises $4.5 million to expand across the US and Middle East
Sydney customer intelligence platform Local Measure has raised $4.5 million in funding from private investors and family offices to help expand across the US and the Middle East with new offices in Los Angeles and Dubai.
News & Analysis
Customer experience startup Flamingo acquired by ASX-listed Cre8tek for estimated $10.7 million in shares
It was announced yesterday that customer experience focused startup Flamingo, founded by high-profile entrepreneur Dr Catriona Wallace, was acquired by ASX listed technology and software development company Cre8tek.
Brains Trust
Trust is dead; long live trust!
It’s well documented that consumers distrust the way companies use their data, with as many as 65 percent of consumers believing brands use their personal data without consent.
Other
There’s no magic pill for impotent, post transactional emails. Don’t be that person.
My Inbox is drowning in emails I have no intention of reading. In fact, I’m not even sure I remember ever singing up to receive them. My morning consists of a ritual of deleting impersonal offers of package deal holidays, discount flights, last chance sales and the occasional inheritance from a generous Nigerian relative.
Brains Trust
7 years of mistakes & the ultimate secret of business success
I’ve been in business for 7 years. I’ve screwed up a lot. But thank goodness after multiple ebook purchases and conference ticket purchases, I’ve managed to figure out the secret. Whew!
Other
Responding to emotions keeps the customers
I remember when I was working with a group of engineers and my task was to get them to consider the points of view of members of the community. It’s not that they didn’t consider community opinion, they just didn’t think about it. They build stuff. As I’m explaining to them the importance of engaging with your public, one of them said, ‘Ah, I see, so you’re talking about the “fluffy stuff”.’
