A few months prior to Covid-19 hitting Australia, I started an online property brokerage that I had gotten the idea for after working in the sector for 10 years and dealing with the same recurring problems daily. The centred around lack of transparency, and a lengthy and stressful customer experience. Fast forward to now, and… Read more »
Consumers in Australia and New Zealand have the highest customer experience expectations in the world, according to a new survey from software firm Adobe. The survey, of 1,000 shoppers in the two countries, reveals the danger of losing customers for businesses that don’t make it easy to buy online. Nearly half (48%) of the… Read more »
Providing a meaningful customer experience is no longer a nice to have, but a necessity if a brand is to succeed and compete against bigger players in the market.
Despite being a millennial in her mid-20s, I rarely buy clothes online. A jacket here, a jumper there, perhaps, but I don’t often go beyond that, usually because the choices are too overwhelming and I’m never convinced that what looks good on the screen will actually look go on me unless I can try it… Read more »
Though Australian shoppers may be excited about Amazon’s arrival down under – and the dramatic drop in shipping fees expected to come with it – the headlines announcing the imminent death of the local retail sector are somewhat melodramatic. As it turns out, many local consumers still enjoy the bricks and mortar experience and will… Read more »
Sydney customer intelligence platform Local Measure has raised $4.5 million in funding from private investors and family offices to help expand across the US and the Middle East with new offices in Los Angeles and Dubai.
It was announced yesterday that customer experience focused startup Flamingo, founded by high-profile entrepreneur Dr Catriona Wallace, was acquired by ASX listed technology and software development company Cre8tek.
It’s well documented that consumers distrust the way companies use their data, with as many as 65 percent of consumers believing brands use their personal data without consent.
My Inbox is drowning in emails I have no intention of reading. In fact, I’m not even sure I remember ever singing up to receive them. My morning consists of a ritual of deleting impersonal offers of package deal holidays, discount flights, last chance sales and the occasional inheritance from a generous Nigerian relative.
I’ve been in business for 7 years. I’ve screwed up a lot. But thank goodness after multiple ebook purchases and conference ticket purchases, I’ve managed to figure out the secret. Whew!
I remember when I was working with a group of engineers and my task was to get them to consider the points of view of members of the community. It’s not that they didn’t consider community opinion, they just didn’t think about it. They build stuff. As I’m explaining to them the importance of engaging with your public, one of them said, ‘Ah, I see, so you’re talking about the “fluffy stuff”.’
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