Trust is dead; long live trust!

- May 11, 2016 3 MIN READ

It’s well documented that consumers distrust the way companies use their data, with as many as 65 percent of consumers believing brands use their personal data without consent.


Responding to emotions keeps the customers

- February 26, 2013 2 MIN READ

I remember when I was working with a group of engineers and my task was to get them to consider the points of view of members of the community. It’s not that they didn’t consider community opinion, they just didn’t think about it. They build stuff. As I’m explaining to them the importance of engaging with your public, one of them said, ‘Ah, I see, so you’re talking about the “fluffy stuff”.’