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customer experience

Advice

3 ways to find the ‘sweet spot’ between tech and being human in your business

Jimmy Mullany - September 24, 2020 3 MIN READ

A few months prior to Covid-19 hitting Australia, I started an online property brokerage that I had gotten the idea for after working in the sector for 10 years and dealing with the same recurring problems daily. The centred around lack of transparency, and a lengthy and stressful customer experience. Fast forward to now, and… Read more »

Topics

ADOBE: Australian and NZ customers are the hardest in the world to keep happy

Simon Thomsen - July 13, 2019 2 MIN READ

  Consumers in Australia and New Zealand have the highest customer experience expectations in the world, according to a new survey from software firm Adobe. The survey, of 1,000 shoppers in the two countries, reveals the danger of losing customers for businesses that don’t make it easy to buy online. Nearly half (48%) of the… Read more »

customer experience
Advice

How to build a meaningful customer experience

Claire Fastier - July 5, 2018 3 MIN READ

Providing a meaningful customer experience is no longer a nice to have, but a necessity if a brand is to succeed and compete against bigger players in the market.

Shop You
Advice

Fashion app Shop You wants to help consumers overwhelmed by choice easily find the right clothes online

Gina Baldassarre - March 6, 2018 3 MIN READ

Despite being a millennial in her mid-20s, I rarely buy clothes online. A jacket here, a jumper there, perhaps, but I don’t often go beyond that, usually because the choices are too overwhelming and I’m never convinced that what looks good on the screen will actually look go on me unless I can try it… Read more »

e-commerce
Smarter Business

How e-commerce and omni-channel is transforming retail

Gina Baldassarre - December 8, 2017 3 MIN READ

Though Australian shoppers may be excited about Amazon’s arrival down under – and the dramatic drop in shipping fees expected to come with it – the headlines announcing the imminent death of the local retail sector are somewhat melodramatic. As it turns out, many local consumers still enjoy the bricks and mortar experience and will… Read more »

Topics

Customer intelligence startup Local Measure raises $4.5 million to expand across the US and Middle East

Gina Baldassarre - January 24, 2017 2 MIN READ

Sydney customer intelligence platform Local Measure has raised $4.5 million in funding from private investors and family offices to help expand across the US and the Middle East with new offices in Los Angeles and Dubai.

Advice

7 years of mistakes & the ultimate secret of business success

Dan Norris - August 28, 2013 3 MIN READ

I’ve been in business for 7 years. I’ve screwed up a lot. But thank goodness after multiple ebook purchases and conference ticket purchases, I’ve managed to figure out the secret. Whew!

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