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Business strategy

4 key trends in startup names

- March 6, 2023 2 MIN READ

Google, now perhaps the most ubiquitous brand in the world, didn’t start out with that name. Larry Page and Sergey Brin launched their search engine on the Stanford University servers as BackRub – play on the fact that their nascent project was scouring back links on websites to index their importance. But within 12 months,… Read more »