News & Analysis

GoldieBlox v. Beastie Boys: The issue is legal not ideological

- November 29, 2013 4 MIN READ

Recently, US-based toy-making startup GoldieBlox created a video advertisement for their impressive line of engineering toys for girls. The advertisement, however, has caused a bit of a ruckus because the background song they used in the advertisement is the Beastie Boys’ ‘Girls’ – but with lyrics changed. And now we have a legal issue of copyright infringement spiraling out of control.


Steal My Shit and Die!

- June 8, 2012 4 MIN READ

I recently confronted a woman who had ripped off my UVP format and regurgitated it (badly) in an article I also appeared in. When I confronted her about it, she flat out lied – it came from someone else, she said. Uh huh. I know, for a fact, that my UVP format is completely unique in the market – I put it together, alone, in the spare room of my 2 bedroom flat in Footscray at 2am one morning when I had 10 of 15 UVPs (then, USPs) left to write for members in a program I was part of. It didn’t come off the internet, it didn’t come from a book, it came from sitting in front of the computer, actually working through writing the things.