How Cook is taking a ‘customer led innovation’ approach to reach 1 million users

- April 2, 2014 4 MIN READ

Though she has a background in clinical and organisational psychology, Melbourne mum Jodie Moule has always loved whipping up a culinary masterpiece. The story behind her startup Cook – a social media application for the iPad that allows foodies to store, create and share recipes – begins in 2012, when Sitepoint asked her write a book titled Killer UX Design.