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content

Advice

Feeding the dragon: Pause Fest founder George Hedon on why content matters in startups and how to do it well

George Hedon - April 8, 2025 6 MIN READ

This originally started as an interview for the Beyond the Event guide by The Community Collective and The Nudge Group, with key voices from ThePillars, Curious Media and So-Co Collective to name a few, but I’ve expanded it here with some extra insights so you can have it all in one place.  After 15 years… Read more »

Whooshkaa
Other

How audio on-demand startup Whooshkaa is expanding beyond podcasts

Gina Baldassarre - December 6, 2018 3 MIN READ

Whooshkaa has expanded its offering significantly since it first launched in January 2016, with chief technology officer Semin Nurkic talking Startup Daily through Whooshkaa’s growth at AWS re:Invent.

marketing
Advice

5 marketing tips to help your startup reach new audiences

Kayla Medica - October 22, 2018 4 MIN READ

When it comes to Startup Muster’s annual collection period where we aim to reach as many founders as we possibly can, how do we find everyone, new and old? Here are our top 5 tips for spreading the word about what you’re doing to reach new audiences.

user generated content
Other

Is the future of advertising user generated content?

Cec Busby - September 5, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of Tribe.

SEO
Advice

How to tell if your SEO campaign works

Luke Chaffey - August 9, 2018 4 MIN READ

The very first thing to do is decide what it is you wish to achieve. How can you measure success if you are not crystal clear about what your goals are?

Incites
Advice

Incites is a data analysis platform providing easy insights for content experts

Gina Baldassarre - May 28, 2018 2 MIN READ

Incites believes content experts are just that – experts in content – so it has created an insights platform “made for marketers and publishers, not data analysts” to give users automated, easy-to-action insights.

Pretty Squares
Advice

Pretty Squares connects brands to image makers creating custom images to showcase products

Gina Baldassarre - April 10, 2018 4 MIN READ

Brands can turn to the Pretty Squares platform to find a creative who can style and photograph their products for use in their marketing.

Topic

Mark Zuckerberg announces changes to Facebook newsfeed affecting brand, media, and business pages

Mat Beeche - January 12, 2018 2 MIN READ

Changes to the platform’s newsfeed algorithm that will result in a drastic decline in content from business, brand, and media pages being seen by users.

Other

News, capital raising, and growth-focused content is what the local startup ecosystem wanted in 2017

Mat Beeche - January 2, 2018 2 MIN READ

The Australian startup ecosystem want to be informed, educated, and inspired.

Advice

Sydney-based startup Grei offers a multimedia content platform aimed at improving financial literacy in China

James Ward - September 15, 2017 3 MIN READ

Targeting a Chinese audience, the Grei app looks to improve financial literacy through mentorship from experts and leaders and educational content.

Yumi Stynes
Topic

ABC looks to support rise of podcasting through the launch of new audio app

James Ward - September 15, 2017 3 MIN READ

The ABC has announced the release of ABC Listen, a new app centred around providing listeners an easier way to access radio shows and podcasting content.

Oovvuu
Advice

Sydney startup Oovvuu is using IBM Watson to match longform video content to online news articles

Gina Baldassarre - September 14, 2017 7 MIN READ

Oovvuu reads hundreds of thousands of articles daily from global publishers and matches them with relevant video content from broadcasters in a bid to tell the news in “a more informative, immersive, and engaging way”.

BOP Industries
Advice

Brisbane startup BOP Industries develops hologram displays for events and marketing

James Ward - September 12, 2017 4 MIN READ

BOP Industries creates holographic content specially tailored to a client for use at an event or space, also supplying them with projection devices.

Beanbag Movies
Advice

Perth-startup Beanbag Movies is developing a streaming platform for on-release movies

James Ward - August 25, 2017 4 MIN READ

Beanbag Movies is developing a streaming platform that allows users to watch the latest release at home as soon as it debuts at the cinema.

Advice

Queensland’s Creatively Squared matches businesses to creatives to develop custom visual content

Gina Baldassarre - August 22, 2017 4 MIN READ

Queensland startup Creatively Squared looks to ease the path to the perfect Instagram feed by connecting clients to visual content producers.

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