Topics
Campaign Monitor acquires marketing platforms Sailthru and Liveclicker
Australian-born email marketing software company Campaign Monitor has acquired marketing platforms Sailthru and Liveclicker and launched overarching brand CM Group.
Advice
3 subject line formulas to get people clicking your emails
Here are 3 formulas to get your share of their attention – and avoid your email being slam dunked into the trash can at first sight.
Topics
Are Australian startups prepared for data breach notification changes?
New laws require companies that experience any significant data breach to notify The Office of The Australian Information Commissioner and impacted clients.
Topics
Tech and Finance entrepreneurs dominate this year’s Young Rich List
Of the 100 names on this year’s Young Rich List, published by the AFR, exactly half of them made their wealth in the finance and tech sectors.
Topics
Campaign Monitor CEO Alex Bard announces resignation
Another high-profile Australian startup has lost a chief executive, with Campaign Monitor’s Alex Bard today announcing he will be leaving his post as CEO at the end of June.
Topics
Campaign Monitor acquires customer data platform Tagga to build out analytical capabilities
Campaign Monitor has announced the acquisition of Tagga, which will be integrated to allow businesses to track and visualise customer’s behavioural data.
Advice
Campaign Monitor wants to help small businesses grow by harnessing data
Bard is particularly passionate about the small to medium businesses that make up the bulk of the 200,000 clients using Campaign Monitor.
Topics
Tech dominates 2016 BRW Young Rich List with heavyweights Atlassian and Campaign Monitor leading
It’s no surprise that Atlassian cofounders, Mike Cannon-Brookes and Scott Farquhar have once again dominated the BRW Young Rich List. The two tech heavyweights have accumulated wealth of over eight and a half times than that of the runners up.
Advice
Should startups be obsessed with becoming a Unicorn company?
Within the last 12 months the global tech startup ecosystem has seen more companies than ever before rise to the status of unicorn. Just this week hipster glasses ecommerce play Warby Parker joined the club with its new billion dollar valuation. In fact, it’s starting to become an occurrance that happens every other month with New York based marketing startup Sprinklr reaching a $1.17 billion valuation in March.
Other
7 ways to use Campaign Monitor as a Lead Generation tool
The bootstrapped beachside startup that received $250 million in late stage funding just this year boasts over 800,000 customers; and these customers are using Campaign Monitor to send over 1.3 billion communications to their clients per month. But communications is just the basic stuff. Campaign Monitor has at least 7 ways you can use the platform to generate sales leads for your business.
