Other

Maximising High Performance

- August 6, 2012 2 MIN READ

Maxims are short statements of “home truths”. Great companies have maxims that fly around and create a high performance culture. Maxims have special meaning within the group and can communicate a big idea in a short sentence to the other members of the group.

Other

How to Fill Events …

- August 2, 2012 2 MIN READ

The question I keep being asked is “how does your team manage to do it?… How do you fill these big venues?” My answer tends to scare people. We book a theater and then get good people working on filling it… Essentially, “we fill it because we have to”.

Other

Do we Need to Fake it to Make it?

- August 1, 2012 3 MIN READ

Are you always totally honest when it comes to answering tough questions about your business? Questions such as “What is your expected revenue for this year?” How many paying members do you have in your organisation?” How many clients did you have this year?”

Profiles

Surviving 12 Months as an Entrepreneur – Volume III

- August 1, 2012 3 MIN READ

I am part of a secret start-up in stealth mode and our idea is so awesome it will revolutionise the way we live. I can’t tell you anymore because we don’t want anyone to ‘steal’ our idea. Stealth mode is commonly used when chasing your start up dream, however I question how much validation, insight and brand awareness one misses out by keeping it to themselves?

Other

Once you have a Product & Cashflow in place, Marketing is Everything.

- August 1, 2012 2 MIN READ

Marketing can make or break you. In the simplest form, marketing is letting people know what you have, where to get it, and why they want it. Starting with letting people know what you have can be as easy as working from your contact network to get the word out. Make a commitment now to focus on getting your marketing strategy right.

Profiles

The Rise of “Micro-Entrepreneurism” in Australia

- July 26, 2012 2 MIN READ

US based TaskRabbit just recently closed off a funding round of $13 million in the last week, which was lead my American firm Founders Fund. Leah Busque is the CEO of Task Rabbit and has said in a statement to Techcrunch that she would be using the funding for their aggressive expansion plans.

Other

Facebook doesn’t have to Suck up your time!

- July 26, 2012 2 MIN READ

Automating your posts can lead to a 70% deduction in engagement on your page. Your clients are not stupid, everyone knows what the automated icon looks like and really can you blame them for not wanting to engage when they know there is no human on the other end?

Other

Pinterest is Evolving into Social Media Marketings next Big thing!

- July 24, 2012 4 MIN READ

Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.

Insights

We need to “Ditch the Bitch” Stereotype!

- July 23, 2012 3 MIN READ

Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!

Other

Stay at Home Mum in demand for her 75,000 customer reach!

- July 23, 2012 2 MIN READ

Founder Jody Allen refers to herself as just a “mum in her tracky daks” but about 3 months ago a huge shift changed in her small blogging business – she started to field heaps of calls from big companies wanting to get themselves in front of her readers.

Other

Money is NOT Fair

- July 20, 2012 2 MIN READ

If you are a key person in the top 10% you can expect to be sharing in 95% of the pie. If you aren’t, you will be fighting it out with 90% of people for just 5% of the remainder. It will be exhausting and dehumanising.

Other

Protecting Yourself from the Competition & the Leaches

- July 19, 2012 2 MIN READ

A good business requires constant innovation and market adaptability. Strategic marketing also sometimes requires collaboration with other establishments to capture your market’s attention, especially when your business is new. Before being able to establish this collaboration whether with other establishments, potential investors, and even the media, you will have to divulge some information about your business to lay the outline of your goal for such collaboration.