Building your social database and expanding your communication reach is an important part of your social media strategy. Of course you can buy likes, real or just numbers it all depends on how much you are prepared to spend and how you entice them to join you.
I am part of a secret start-up in stealth mode and our idea is so awesome it will revolutionise the way we live. I can’t tell you anymore because we don’t want anyone to ‘steal’ our idea. Stealth mode is commonly used when chasing your start up dream, however I question how much validation, insight and brand awareness one misses out by keeping it to themselves?
Marketing can make or break you. In the simplest form, marketing is letting people know what you have, where to get it, and why they want it. Starting with letting people know what you have can be as easy as working from your contact network to get the word out. Make a commitment now to focus on getting your marketing strategy right.
US based TaskRabbit just recently closed off a funding round of $13 million in the last week, which was lead my American firm Founders Fund. Leah Busque is the CEO of Task Rabbit and has said in a statement to Techcrunch that she would be using the funding for their aggressive expansion plans.
Automating your posts can lead to a 70% deduction in engagement on your page. Your clients are not stupid, everyone knows what the automated icon looks like and really can you blame them for not wanting to engage when they know there is no human on the other end?
There’s great confusion about communism, socialism, democracy and freedom. The terms “left” or “right” are used so frequently without any clear definition. When you boil it down there are two main positions one can take…
Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.
Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!
Founder Jody Allen refers to herself as just a “mum in her tracky daks” but about 3 months ago a huge shift changed in her small blogging business – she started to field heaps of calls from big companies wanting to get themselves in front of her readers.
A good business requires constant innovation and market adaptability. Strategic marketing also sometimes requires collaboration with other establishments to capture your market’s attention, especially when your business is new. Before being able to establish this collaboration whether with other establishments, potential investors, and even the media, you will have to divulge some information about your business to lay the outline of your goal for such collaboration.