user generated content

Jules Lund’s TRIBE officially launches with major blue-chip brands already on board with active campaigns

- November 6, 2015 3 MIN READ

In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.


Melbourne startup Shopping Links wants to facilitate ‘genuine’ relationships between bloggers and brands

- May 14, 2015 3 MIN READ

Once upon a time, in the dark, early days of the internet, bloggers wrote to miniscule audiences for the love of it. Now, blogging has become business, with bloggers who may have audiences of millions creating sponsored content for brands. With bloggers trusted by their readers, it’s important for them to connect with the right brand that their readership can identify with. Brands, too, need to find the right blogger to represent their name.


Stock My Store ups the ante in Aussie distribution game

- May 26, 2014 2 MIN READ

For years, McIver has built her brand, Wholesale Baby, into one of the country’s major players in the highly lucrative market of “mum’s and bubs” products. In the process, McIver and her team have also been pivotal in the success of many well-known new products in this space – finding them and taking on the distribution role for mother and baby targeted startups.


“What’s up C___ts? Eat Fresh!”

- March 28, 2013 2 MIN READ

I wish that I had taken actual screen shots to show you some examples in this piece of what I am going to be talking about. Unfortunately I relied on embed codes and the account has now been suspended. But yesterday Subway Australia had a bit of a situation happening on social media – and to use a bad pun they were in a bit of a pickle.


Guerrilla Marketing Done Right – How Far would you Go?

- July 25, 2012 < 1 MIN READ

I love guerrilla marketing stunts and NAB have been turning theirs into commercials for a while now, they are both entertaining and engaging. Above is the latest from the product Fantastic Delites, where they built a machine, put it in a busy shopping centre and tested how far people would go for a free box of product. It’s a couple of weeks old but it’s a cracker!