Snooper, a platform that allows brands and retailers to collect data by having consumers complete ‘missions’ related to their products in stores, has raised $1 million in a funding round led by Microequities Venture Capital.
Brands can turn to the Pretty Squares platform to find a creative who can style and photograph their products for use in their marketing.
Changes to the platform’s newsfeed algorithm that will result in a drastic decline in content from business, brand, and media pages being seen by users.
The most time-consuming and frustrating tasks often revolve around branding guidelines, ensuring designs and documents are sized a certain way and use a particular logo.
Digital shopping platform Referboard drives sales and brand awareness through peer-to-peer referrals of online content from clothes, to furniture, hotels and restaurants. The platform can be best described as when Pinterest met Shopify.
Jules Lund’s TRIBE officially launches with major blue-chip brands already on board with active campaigns
In September we announced that radio and tv personality Jules Lund was set to launch TRIBE, a micro-endorsement platform that connects brands with ‘everyday influencers’. The platform has now officially launched, and at a time where the conversation around brands and their relationships with social-influencers in Australia has never been stronger.
Melbourne startup Shopping Links wants to facilitate ‘genuine’ relationships between bloggers and brands
Once upon a time, in the dark, early days of the internet, bloggers wrote to miniscule audiences for the love of it. Now, blogging has become business, with bloggers who may have audiences of millions creating sponsored content for brands. With bloggers trusted by their readers, it’s important for them to connect with the right brand that their readership can identify with. Brands, too, need to find the right blogger to represent their name.
For years, McIver has built her brand, Wholesale Baby, into one of the country’s major players in the highly lucrative market of “mum’s and bubs” products. In the process, McIver and her team have also been pivotal in the success of many well-known new products in this space – finding them and taking on the distribution role for mother and baby targeted startups.
Australian consumers are more critical of companies on Facebook than on Twitter, according to new data from customer service comparison site ServiceRage. ServiceRage tracks customer feedback, via social media, to 66 Australian banks, general insurers, energy companies and health insurers. Last week, ServiceRage added public posts to the companies’ Facebook pages to its long-term analysis of consumer tweets.
I wish that I had taken actual screen shots to show you some examples in this piece of what I am going to be talking about. Unfortunately I relied on embed codes and the account has now been suspended. But yesterday Subway Australia had a bit of a situation happening on social media – and to use a bad pun they were in a bit of a pickle.
I love guerrilla marketing stunts and NAB have been turning theirs into commercials for a while now, they are both entertaining and engaging. Above is the latest from the product Fantastic Delites, where they built a machine, put it in a busy shopping centre and tested how far people would go for a free box of product. It’s a couple of weeks old but it’s a cracker!