Knowing your target market is paramount to achieving your branding message. In order to create a visually compelling image that represents you in your business, which is your digital brand, it needs to “talk” to potential clients with authenticity. Knowing who you’re actually marketing to is paramount. Here are some tips and tricks to help you achieve this.
I love branding an idea. Lots of people do. It’s that moment where you get to create the feeling that people will associate with a new product or service. Can you imagine being present when some of the greats started putting together the brands for their companies?