Scaleups and ASX-listed tech brands need to stop relying on product-centric functional marketing and embrace engaging brand messaging and communications if they wish to succeed. This is one of the central findings of a landmark research study conducted by Hotwire and the University of Sydney Business School. The study, Decoding Tech Brands, examined the use… Read more »
For years now, everyday bloggers, vloggers, and tweeters have been considered by brands as important marketing tools, becoming known as ‘social influencers’. Leveraging the power of these social influencers can spread a brand’s popularity and increase its national and global reach, but doing it properly can be difficult. As a result, a number of platforms have emerged looking to facilitate effective relationships between brands and influencers, and new player VAMP has decided to focus on the Instagram niche.