This is how we maintain a bounce rate of less than 20% (SIC)

- February 13, 2014 5 MIN READ

Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.


10 of the BEST Australian startup blogs you should be reading

- January 14, 2014 4 MIN READ

Nothing quite beats a great piece of written or video content. There is a lot of information to sift through out there on the internet; and when it it comes to blogging in the startup space, you could literally go through every company we have covered on this site and find a blog section for their company on their websites.

Brains Trust

Your idea Sucks!

- June 11, 2013 3 MIN READ

Having recently moved up to Sydney from Melbourne to take on a new opportunity, one of the first ports of call on my list was visiting arguably Australia’s largest start-up conference


How dare you call me content!

- May 21, 2013 3 MIN READ

It was meant to be a compliment from a friend, but I couldn’t have been more insulted. Content? You called me content? I was furious. How did this happen – how did I get to this null and void place in my life were I so lazily had become ‘content’! At what point had I let go of all my dreams and passions to wallow be drowning in this self centred (and clearly obvious to those around me) wallowing pit of cContentment! All in all I was shocked and extremely worried!


Getting the most from Alibaba. Part Three – Reaching out & Sampling

- April 24, 2013 3 MIN READ

Placing orders for goods with overseas suppliers can be a daunting prospect. There is a large amount of risk involved when it comes to sending your dollars overseas to someone you may have never met before or have only met a few times. In my previous articles about getting the most out of Alibaba, I went through understanding different types of suppliers and then provided some notes on selecting the best supplier for your needs.


Clicks & Impressions, My war on B2B Advertising.

- March 18, 2013 3 MIN READ

Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.


Highlights of the Week [Must Reads]

- January 11, 2013 < 1 MIN READ

Because media IS our business, we obviously spend any spare moments we have trawling the web looking at interesting articles, blogs, stories and opinions across the world’s startup landscape. On a Friday every second week we will be collating all of these into a post for you to scan through and read at your leisure. We have labelled the links with our description of why we think you should read them.


Learn More. Earn More.

- December 14, 2012 < 1 MIN READ

Let me ask you a question… What‘s the difference between you and a doctor? Why can he heal people and you can‘t. He knows something you don‘t.


The key ingredients for successful subscription commerce companies

- December 14, 2012 3 MIN READ

Subscription commerce seems to be skyrocketing lately. Customers pay a monthly subscription to be entitled to use services, buy cheaper products or receive goods each month. It’s proving to be hugely successful for many companies and this is resulting in well-known business models reinventing themselves to offer a similar service. If you are looking to jump on the subscription commerce band wagon you will need to be aware of the necessary criteria that you’ll need to make it a success.


Marketing Optimisation: Stop the Leaks

- December 5, 2012 2 MIN READ

A lot of people I‘ve met over the years get excited about finding the next big thing. For instance, I was chatting with a guy the other day who already had an established business, but was doing all this new internet stuff, building dozens of web sites, and after several years was pulling something like $400 a month for all his efforts.


Why I NEVER say – I’ll buy that!

- December 4, 2012 2 MIN READ

Business to Business sales is a tricky game, firstly you basically work off an 11 month year, and secondly organisations are way more resistant to changes more levels than individuals are when it comes to anything – that includes small petty cash products such as paper clips. This is because established businesses have formed habits, these habits once formed become a part of the everyday documented procedures in a business, and although sometimes not the most efficient way of doing things, are actually critical to a companies success, because they are predictable.