Millions of blogs are springing up every day, but as it is for any other start up, if you’re one of the first one to do something in a space – and do it well – you have a pretty good chance of succeeding. Such is the case for Jen Bishop of The Interiors Addict, an Australian site dedicated to interior design and homewares.
Your bounce rate is going to be different depending on the industry that you are in, we are in the content industry and on average the bounce rate is generally 40% – 60% for content based / news or information sites according to research published by Kiss Metrics blog last year.
Nothing quite beats a great piece of written or video content. There is a lot of information to sift through out there on the internet; and when it it comes to blogging in the startup space, you could literally go through every company we have covered on this site and find a blog section for their company on their websites.
This article is an abridged version of a presentation I made to The Entourage’s Scalable and Saleable program in June 2013.
As startups we need to be very mindful of everything we put out into the market place, it is very easy in the beginning to “fudge” a few facts here and there to make your operation appear larger than it is
Having recently moved up to Sydney from Melbourne to take on a new opportunity, one of the first ports of call on my list was visiting arguably Australia’s largest start-up conference
I have observed a number of interactions over the past couple of weeks between folks in the Sydney scene that could have gone completely different and actually yield better results for all parties involved.
It was meant to be a compliment from a friend, but I couldn’t have been more insulted. Content? You called me content? I was furious. How did this happen – how did I get to this null and void place in my life were I so lazily had become ‘content’! At what point had I let go of all my dreams and passions to wallow be drowning in this self centred (and clearly obvious to those around me) wallowing pit of cContentment! All in all I was shocked and extremely worried!
Placing orders for goods with overseas suppliers can be a daunting prospect. There is a large amount of risk involved when it comes to sending your dollars overseas to someone you may have never met before or have only met a few times. In my previous articles about getting the most out of Alibaba, I went through understanding different types of suppliers and then provided some notes on selecting the best supplier for your needs.
Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.
Let me ask you a question… What‘s the difference between you and a doctor? Why can he heal people and you can‘t. He knows something you don‘t.
A lot of people I‘ve met over the years get excited about finding the next big thing. For instance, I was chatting with a guy the other day who already had an established business, but was doing all this new internet stuff, building dozens of web sites, and after several years was pulling something like $400 a month for all his efforts.
Business to Business sales is a tricky game, firstly you basically work off an 11 month year, and secondly organisations are way more resistant to changes more levels than individuals are when it comes to anything – that includes small petty cash products such as paper clips. This is because established businesses have formed habits, these habits once formed become a part of the everyday documented procedures in a business, and although sometimes not the most efficient way of doing things, are actually critical to a companies success, because they are predictable.
I was watching the TV show ‗Insight‘ last night. They interviewed everyone about being over 40. And there was one woman on the show who hadn‘t had a baby who was asked: Have you looked at what the statistics are for success in becoming pregnant at 40 or older?
Look I think we have all been there, I know I certainly have. But we need to stop being such jealous little cows in the business space, and this is directed at everyone from startups to small businesses that have been running for decades. I am talking about reality vs perception, as quite often it is not the best quality product, service or offering on the market that will actually get the media attention, the money and the customers.
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