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black milk

Advice

‘Anti-marketing is the new marketing’: Black Milk Clothing’s hipster philosophy pivotal to its growth

Mike Huynh - September 11, 2014 6 MIN READ

Black Milk Clothing is the name of a label synonymous with women’s tights and leggings that are as loud as you can get. What started as as an attempt to sew out of boredom and a lack of life direction from Lillis soon became an online success story that would ride the hipster movement.

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