Cinderella, slipper
Business strategy

Product-market: How to read the right signals to ensure what you’re selling is what customers really want

- October 12, 2021 4 MIN READ

Last week I was chatting with a founder who claimed they had achieved product-market fit with their novel technology business. She and her co-founder had been working hard on the product for months. Their solution was in beta, it already had several users, and was generating valuable feedback from these users. She proudly explained that… Read more »

busker
Capital Raising

How to target the right investors for your startup’s capital raise

- August 10, 2021 3 MIN READ

You’re a product visionary. You’ve incorporated customer feedback into your business. Your revenue model is scalable. Your brand is on point and cutting through. Your prototypes and proof of concepts are gaining customer traction. Your metrics are pointing in the right direction. Now all you need is funding to support your go-to-market. While we’ve previously… Read more »

Business strategy

Sales models are changing, driven by Covid-19, with ‘outside’ selling on the endangered list

- February 9, 2021 4 MIN READ

Historically most businesses have been either outside sales businesses with an army of people selling face to face, or inside sales business that sell remotely. The idea of reaching customers remotely is nothing new. The origins of inside sales date back to the 1950s when businesses were using telemarketing. But inside sales has evolved beyond… Read more »

Opinion

VENTURE DEBT: Friend or foe for startup founders?

- December 13, 2019 3 MIN READ

  A growing number of start-ups are accessing venture debt to fund the growth of their business. With the primary appeal of limiting equity dilution, it’s easy to see why founders might jump on board the venture debt train. But venture debt has been linked to a number of collapsing startups both here and in… Read more »