Initially built for fans to book their favourite athletes for events, PickStar has evolved into a key marketplace for brands and agencies to book athletes for media campaigns.
Prohab CEO Lyndon Huf spoke about his company’s development and how his dad encouraged him to go hard and pursue this idea.
Focusing on short form video content from athletes, and helping athletes monetise it with partner brands, is Australian startup 20Four.
Melbourne startup Sports Performance Tracking is looking to bring elite-level technology and analytics to the amateur market.
Forget the stereotype of the dumb jock: whether it’s learning how to market themselves or taking better care of their bodies, athletes are becoming increasingly savvy. In particular, today’s athletes know that physical ability is just one part of the game and that mental training is now a key way to keep their skills sharp and boost their game. New startup HeadTrainer is looking to make that brain training part of an athlete’s life from day one.