News & Analysis

Startups leverage Xero’s API as part of their growth hacking strategy

- August 1, 2014 4 MIN READ

There’s no doubt that accounting is getting smarter in the 21st century as vast amounts of information, transactions and complex business processes move into the cloud to further trim workplace efficiency. More importantly however is the arrival of a platform called an API that has accounting software giants like MYOB and Xero implementing their own versions of this highly versatile tool.