Licensing: An attractive model but can startups afford the risk?

- March 19, 2014 3 MIN READ

Sometimes, to the outside world, it may seem as though landing a major business deal is a success that happens overnight. DKM Blue’s Co-Founder, Dorry Kordahi says that early stage businesses should be prepared for the hard slog that can be involved with getting a major customer on board. Their recent licensing deal with Australian stalwart brand Akubra was three years in the making, with the first conversations dating back to late-2011.