News & Analysis

Mobile advertising network LeadBolt set to outrank Google

- November 12, 2013 4 MIN READ

Award-winning mobile advertising network LeadBolt is rapidly moving up the ranks, sitting at number three of the most-used mobile advertising solution by app developers on the Android system. Serving five billion ads a month in over 100 countries across 40,000 apps, LeadBolt proves Australian companies are fit to compete on the global stage.

Insights

It’s time to go video viral!

- August 5, 2013 3 MIN READ

It is not long after the advent of modern technology and the Internet that viral marketing was born, growing up to become of the most effective and exciting methods for getting a brand into the public radar.

Other

How to increase your mobile advertising Success

- April 26, 2013 2 MIN READ

Is your business considering Facebook mobile advertising to increase brand awareness and sales? Setting aside part of your social media marketing budget for Facebook mobile ads is a smart decision. Here’s a few tips to ensure your choice to advertise on this social network delivers a good ROI and meets your company’s benchmarks.

Profiles

Melbourne Startup aims to cut the middle man from Advertising

- February 5, 2013 2 MIN READ

Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.

Profiles

Melbourne’s Hello Mr reaches funding goal on Kickstarter

- November 22, 2012 2 MIN READ

Melbourne based entrepreneur Ryan Fitzgibbon has reached his funding campaign goal on Kickstarter to produce a new bi-annual magazine for the gay community called Hello Mr. He hopes to reinvent the cliche’s that play out in current gay lifestyle publications in the market with a focus on accessible, witty and real content.

Other

Is Twitter Advertising for You?

- November 8, 2012 2 MIN READ

Is Twitter advertising right for your business? Small businesses using social media in Australia can benefit from advertising on Twitter. But before you start spending your hard earned money promoting your tweets, I recommend you take the time to learn as much as you can about this social marketing strategy. In fact, I’ll go ahead and get you started with a few basics and best practices.

Other

Controversial Advertising

- October 26, 2012 < 1 MIN READ

I sent out an email recently with the subject line: ―Stupid conversations and the carbon tax‖… Many people loved it… Others told me to… Wake Up, Get Educated, That they considered me a very intelligent person and are now questioning that belief

Other

VNewsletter – Making Income through Advertising

- September 24, 2012 < 1 MIN READ

Today I want to chat a little bit about advertising. I have been noticing a change in the way that media buyers are talking with media agencies. In the future companies will be wanting a lot more than just pageviews and exposure for their brands. They will be wanting guaranteed return on their investments, this means a couple of things for publishers.

Other

How I became an Advertising Nut

- August 23, 2012 3 MIN READ

When I was a teenager, I was told by a psychic that I was going to be involved in marketing. I laughed and thought to myself, “whatever.” Truth is, I didn’t even know what marketing was back then. In fact, I wasn’t sure what I wanted to do. I had scraped into psychology at University, gone and met my future teachers and decided it wasn’t my cup of tea when she rolled her eyes after I said “I’d like to be able to help people really change their lives… and do it quickly.”

Other

Stay at Home Mum in demand for her 75,000 customer reach!

- July 23, 2012 2 MIN READ

Founder Jody Allen refers to herself as just a “mum in her tracky daks” but about 3 months ago a huge shift changed in her small blogging business – she started to field heaps of calls from big companies wanting to get themselves in front of her readers.

Other

Weekend Ad Poll

- June 23, 2012 < 1 MIN READ

What do you think of this Thai Health Ad for Not Smoking? Is it effective in getting it’s message across?