Global provider of cloud services for video, Brightcove, announced last week that content providers developing apps for Google Chromecast can now use Brightcove Once to deploy and monetise feature-rich video on Chromecast, including personalised video ads.
Australian startup Site Tour has recently hit the $1 million mark in their latest fundraising efforts. Digitising the way traditional outdoor media is bought and sold, Site Tour counts some of the biggest media buyers in Australia as clients, including Omnicom, Dentsu-Aegis, Mediabrands, GroupM and Ikon.
Award-winning mobile advertising network LeadBolt is rapidly moving up the ranks, sitting at number three of the most-used mobile advertising solution by app developers on the Android system. Serving five billion ads a month in over 100 countries across 40,000 apps, LeadBolt proves Australian companies are fit to compete on the global stage.
Is your business considering Facebook mobile advertising to increase brand awareness and sales? Setting aside part of your social media marketing budget for Facebook mobile ads is a smart decision. Here’s a few tips to ensure your choice to advertise on this social network delivers a good ROI and meets your company’s benchmarks.
Melbourne based startup Find Media, aims to use self service and technology to tackle the advertising industry head on, effectively knocking out the need for agencies and allowing businesses to interact directly with publishers. On the surface everything looks promising, it’s a nice straight forward disruptive model [something we like] but what are the challenges that lay ahead for founder Lenny Manor? If there is one thing I have learnt since starting up in the media space it’s that these guys have been doing the same things for years and years and have no intention of changing – therefore change must be forced upon them. There will however be much kicking, screaming and potential sabotage though.
Melbourne based entrepreneur Ryan Fitzgibbon has reached his funding campaign goal on Kickstarter to produce a new bi-annual magazine for the gay community called Hello Mr. He hopes to reinvent the cliche’s that play out in current gay lifestyle publications in the market with a focus on accessible, witty and real content.
Is Twitter advertising right for your business? Small businesses using social media in Australia can benefit from advertising on Twitter. But before you start spending your hard earned money promoting your tweets, I recommend you take the time to learn as much as you can about this social marketing strategy. In fact, I’ll go ahead and get you started with a few basics and best practices.
Today I want to chat a little bit about advertising. I have been noticing a change in the way that media buyers are talking with media agencies. In the future companies will be wanting a lot more than just pageviews and exposure for their brands. They will be wanting guaranteed return on their investments, this means a couple of things for publishers.
When I was a teenager, I was told by a psychic that I was going to be involved in marketing. I laughed and thought to myself, “whatever.” Truth is, I didn’t even know what marketing was back then. In fact, I wasn’t sure what I wanted to do. I had scraped into psychology at University, gone and met my future teachers and decided it wasn’t my cup of tea when she rolled her eyes after I said “I’d like to be able to help people really change their lives… and do it quickly.”
Founder Jody Allen refers to herself as just a “mum in her tracky daks” but about 3 months ago a huge shift changed in her small blogging business – she started to field heaps of calls from big companies wanting to get themselves in front of her readers.