The Australian Competition and Consumer Commission has released its draft news media bargaining code, announced on Friday by Treasurer Josh Frydenberg. The draft code allows commercial news businesses to bargain – individually or collectively – with Google and Facebook, in order to be paid for news the tech giants publish on their services. According to… Read more »
Veteran media executive and former ABC managing director is joined the board of Perth-based advertising technology startup Hoppr as it prepares to launch globally. Guthrie, whose CV includes senior management roles at Google, Foxtel, BSkyB and Star TV in Hong Kong, signs on as a non-executive director, with Hoppr CEO Cyril Daoud also announcing that… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
The ACCC is launching an inquiry into the impact of digital platform providers like Facebook and Google on competition in the media and advertising markets.
Muzaara is a marketing platform designed for ecommerce clients, making it easy to create advertising campaigns on Facebook and Google.
Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Oovvuu reads hundreds of thousands of articles daily from global publishers and matches them with relevant video content from broadcasters in a bid to tell the news in “a more informative, immersive, and engaging way”.
BOP Industries creates holographic content specially tailored to a client for use at an event or space, also supplying them with projection devices.
Scaleup Mediafund, a fund providing media ad inventory for equity, has announced food ordering and payments platform Hey You as its latest investment.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
Just a few weeks after leaving her post as VP of Twitter’s APAC business, Aliza Knox has been appointed chief operating officer of adtech startup Unlockd.
Wellington startup Postr allows telcos to give mobile customers extra data in exchange for lock screen ads
Postr provides a platform for mobile network operators to show customers personalised deals and offers on their lock screens in exchange for a certain amount of free mobile data or extra credit.
Looking to turn the second screen into an asset is Australian startup Path 51, a system which allows advertisers to serve ads on a viewer’s second screen through Facebook or Google ads, synced in real time with television and radio commercials.