Sydney adtech startup BlendAI has raised $1.5 million, two years after launching, to help small businesses with their online advertising. The round was led by Sydney-based venture fund EVP, and is for earmarked for fuelling customer growth, continued product enhancements and hiring BlendAI’s first go-to-market focused resources. BlendAI simplifies and centralises online advertising for e-commerce stores.… Read more »
Adtech startup Veridooh has raised $5 million in a Series A as it looks to expand offshore. The round was led by EVP and partner Dan Szekely will join the Veridooh board. Jelix Ventures, Saniel and Gravel Road also participated. It’s the company’s first external funding after launching in 2019. Veridooh’s platform is designed to… Read more »
Peak body Financial Counselling Australia (FCA) has written to advertising regulator Ad Standards asking for Afterpay’s TV ad featuring Rebel Wilson to be banned over its “gratuitous and inappropriate” use of a children. The ad features Wilson sitting in a play room with a young child saying “if credit cards and cash had a baby… Read more »
Facebook clamps down on underage ad targeting after Australian research revealed children were shown gambling, smoking & alcohol ads
Instagram’s parent company, Facebook will default set Instagram accounts for users under 16 to private, and restrict targeted advertising to them following an Australian expose that revealed how easy it was for marketers to show smoking, gambling, extreme weight loss, and alcohol advertising to underage users. The social media giant announced the changes in a… Read more »
The Australian Competition and Consumer Commission has released its draft news media bargaining code, announced on Friday by Treasurer Josh Frydenberg. The draft code allows commercial news businesses to bargain – individually or collectively – with Google and Facebook, in order to be paid for news the tech giants publish on their services. According to… Read more »
Veteran media executive and former ABC managing director is joined the board of Perth-based advertising technology startup Hoppr as it prepares to launch globally. Guthrie, whose CV includes senior management roles at Google, Foxtel, BSkyB and Star TV in Hong Kong, signs on as a non-executive director, with Hoppr CEO Cyril Daoud also announcing that… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
Taking the time to invest in your marketing strategy and initiatives from the beginning will not only give you a strong brand identity, but increased likelihood of success.
The ACCC is launching an inquiry into the impact of digital platform providers like Facebook and Google on competition in the media and advertising markets.
Muzaara is a marketing platform designed for ecommerce clients, making it easy to create advertising campaigns on Facebook and Google.
Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Oovvuu reads hundreds of thousands of articles daily from global publishers and matches them with relevant video content from broadcasters in a bid to tell the news in “a more informative, immersive, and engaging way”.
BOP Industries creates holographic content specially tailored to a client for use at an event or space, also supplying them with projection devices.
Scaleup Mediafund, a fund providing media ad inventory for equity, has announced food ordering and payments platform Hey You as its latest investment.