adtech Archives

Fresh from its $272 million win against Uber, class action lawyers Maurice Blackburn are now eyeing off Google’s adtech

Simon Thomsen - December 3, 2024 2 MIN READ

Law firm Maurice Blackburn is wading into an issue that’s vexed the federal government, competition watchdog the ACCC, as well as the media, investigating a potential class action against Google for alleged anti-competitive conduct in Australia’s digital advertising market. The idea is likely to be tempting to publishers Google has not struck deals with under… Read more »

Funding

Retail advertising startup Zitcha bags $15 million Series A for US push

Simon Thomsen - October 1, 2024 2 MIN READ

Retail media adtech Zitcha has raised $15 million in a Series A as it looks to set up shop in the US. The round was led by US fund VMG Partners with support from existing investor OIF Ventures, which backed 2022’s $4.7 million Seed raise. It’s VMG Technology’s – the firm’s stage-agnostic venture arm –… Read more »

Cuttable Founders; Jack White, Sam Kroonenburg & Ed Ring

Funding

A Cloud Guru founder’s new adtech startup, Cuttable pockets $5.5 million Seed round

Simon Thomsen - July 23, 2024 2 MIN READ

Three years after selling A Cloud Guru for $2 billion, cofounder Sam Kroonenburg is back in early-stage startup land with an AI-based adtech and $5.5 million in Seed funding to kick it off. His new play is Cuttable, an automated content marketing agency that’s like Canva-for-ads, so users can create digital advertising rapidly, at a lower… Read more »

Linkby founders Andrew Chak, Chris Wirasinha & Adrian Fagerlund

Funding

Adtech startup Linkby banks $4 million Series A

Simon Thomsen - June 17, 2024 2 MIN READ

An ad tech platform that helps publishers monetise product mentions has raised $4 million in a Series A as it looks to ramp up its global ambitions. The round for Linkby was led by investors Perennial Private Investments, with existing backer OIF Ventures, which led Linkby’s $5 million Seed raised in early 2022 also going again,… Read more »

Funding

Queensland digital adtech banks $3 million ‘post-Seed’ round

Simon Thomsen - July 28, 2023 2 MIN READ

The Queensland Investment Corporation (QIC) has backed digital advertising startup Cartelux in a $3 million raise the Sunshine Coast-based software firm has dubbed “post-Seed”. Steve Baxter’s syndicated investment platform TEN13 also invested, with managing partner Stew Glynn joining the board. Cartelux automates digital advertising for global brands via their retail networks and franchisees on a… Read more »

Antler Australia

Antler Investor Memo Series: Adtech startup MADU monetises visual content in a post-cookies publishing

Startup Daily - March 30, 2023 3 MIN READ

Early stage investment company Antler Australia recently backed a new cohort of startups as part of its ongoing program to build great local tech companies. Startup Daily is sharing the details of each venture in the “Antler Investor Memos” series, which is designed to give you a quick, sharp understanding of the startups and people… Read more »

People

Adtech platform Zitcha bolsters C-Suite with three key additions

Apurva Chaudhry - March 20, 2023 2 MIN READ

Australian advertising platform, Zitcha, announced several key additions to its C-Suite and strategic partnerships worldwide as part of an international expansion rolling out throughout 2023. The software platform lets retailers sell advertising space to suppliers to market directly to their customers. It automates marketing purchases by retail brands on retailer channels such as email, apps,… Read more »

Funding

Adtech platform raises $4.7 million Seed round to help retailers make a buck

Simon Thomsen - November 7, 2022 2 MIN READ

Advertising platform Zitcha has raised $4.7 million in Seed funding in a round led by local VC OIF Ventures. The software platform lets retailers sell advertising space to suppliers to market directly to their customers. It automates marketing purchases by retail brands on retailer channels such as email, apps, digital in-store screens, websites and social… Read more »

Funding

Adtech startup TRENDii raises $2.9 million in Seed round

Simon Thomsen - October 7, 2022 2 MIN READ

Two-year-old adtech startup TRENDii has raised $2.9 million in a Seed round to help brands and media deliver marketing in a post-cookies online world. The round was led by Investible and a strategic media partner. The capital is for international expansion; product enhancement and category development; new tech; and building out the partnerships team. TRENDii… Read more »

Topic

Adtech startup Unlockd placed into voluntary administration as it deals with fallout from Google battle

Gina Baldassarre - June 13, 2018 2 MIN READ

High-flying adtech startup Unlockd has been placed into voluntary administration as it looks to deal with the fall out of what it has deemed “anti-competitive conduct” from Google.

Other

The majority of agtech startups are based in metro areas, despite regional focus

James Ward - September 29, 2017 2 MIN READ

Despite the fact they predominantly serve customers across regional areas, agtech businesses are earning a name for themselves in the wider startup space.

Advice

Sydney-based adtech Wrappli allows car owners to earn cash for branding their vehicle

James Ward - September 28, 2017 4 MIN READ

Wrappli is an app matching drivers to advertising campaigns based on their driving habits, allowing them to earn cash for wrapping their cars in brand ads.

Topic

Melbourne adtech Unlockd launches loyalty rewards offering with Flybuys partnership

James Ward - August 22, 2017 2 MIN READ

Unlockd has announced the launch of Unlockd Loyalty, which gives users the chance to earn rewards associated with loyalty programs for viewing curated ads.

Topic

Sydney talent marketplace OneShift acquired by recruitment company Programmed

James Ward - June 6, 2017 2 MIN READ

Online talent marketplace OneShift, founded by Gen George, has announced its acquisition by Perth-based recruitment company Programmed.

Topic

Adtech startup Unlockd appoints former Twitter VP Aliza Knox as chief operating officer

Gina Baldassarre - April 11, 2017 2 MIN READ

Just a few weeks after leaving her post as VP of Twitter’s APAC business, Aliza Knox has been appointed chief operating officer of adtech startup Unlockd.

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