Other

Clicks & Impressions, My war on B2B Advertising.

- March 18, 2013 3 MIN READ

Media Agencies sell and buy on behalf of their clients, and when it comes to “making a deal” and paying publishers revenue, I am not going to deny that it doesn’t happen and that in a lot of cases it is not lucrative to the publishers. It is. But as a publisher that has a publication which focuses on startups and small business, I see a big problem in the industry – I have been told “that’s how it works” and that may be so, but I feel that the advertising world online in a lot of cases full of lazy people that do not seek to look outside the box and deliver a one dimensional product taking no responsibility in actually helping grow their clients business.

News & Analysis

TXT4Coffee provide Wotif with the latest in ‘hyper-local’ advertising

- March 8, 2013 2 MIN READ

Leading online travel site, Wotif.com is trialing TXT4Coffee’s unique advertising solutions and will be one of the first companies to use what is the most advanced hyper-geo targeted mobile advertising platform developed to date. The ads themselves are targeted and personalized to increase the relevance and context to the viewer, leading to better rates of engagement. The ads are designed to engage the end user through the integration of their own name in the ad making for a more personal experience.

Other

Simple, Cost Effective Ads & Startups

- November 12, 2012 < 1 MIN READ

Video is fast becoming the best and most effective way to get your message across when it comes to a startup that sells most products and services, the ability to gain a persons attention with both sight and sound is extremely powerful, and if done correctly can deliver the message that you are trying to get across in less than 30 seconds.

Other

Exclusive Opportunity for Aussie Startup’s & SMB’s

- October 9, 2012 2 MIN READ

We have an exclusive offer for a limited number of companies to be involved in a new project we are backing, sending video blogger Simon on a 20 day, 10 city trip across the best startup hubs in the US. This 10 part series will be a REALISTIC look on what is happening in the US for Australians.