Insights

Apple needed Topsy, just not for social analytics

- December 18, 2015 3 MIN READ

All these acquisitions seemed ‘hot’ new inroads at that time, but have now seemed to have fizzled into a quasi acqui-hiring strategy for bigger players. Apple did indeed need Topsy, but perhaps just not for social analytics. This has opened up the space again for competitors as social media practitioners have been left out wondering where to fill the Topsy void.

Insights

Is an acqui-hire a good idea for me?

- October 3, 2013 5 MIN READ

An acqui-hire is the acquisition of a business or company not for their products, business or customers, but instead primarily to capture a particular person or a team of talent.