Melbourne startup Ozen connects consumers in need to relevant information about hearing aids and independent audiologists.
Over 40 businesses across Australia, suspected to have engaged in deceptive practice, have been asked by Australian Consumer Law (ACL) regulators and their state-based Fair Trading counterparts, to prove the genuineness of the testimonials that appear on their website.
Fake reviews and testimonials aren’t a new phenomenon, but they’ve become increasingly widespread in the online space. In fact, there are plenty of sellers on online marketplaces like Fiverr offering to write “glowing reviews” of anyone’s product or service for $5.
It’s a new financial year and scammers have come out of the dark to prey on small business operators – once again.
As startups we need to be very mindful of everything we put out into the market place, it is very easy in the beginning to “fudge” a few facts here and there to make your operation appear larger than it is