Profiles
Dan Siroker hopes to see Optimizely become a 100 year company
Dan Siroker is the founder of Optimizely, the number one tech platform for testing and experimentation.
Opinion
Don Draper and The Lean Startup
To a black man in 1960s America, being heard – his valued and counted – must have meant the world. In startup language, that is proto customer development. Don Draper would have given Eric Ries a run for his money.
Profiles
Low hanging fruit: A/B Testing Transactional Sales
As a startup, you are probably just beginning to look at how you will actually begin to make money from your venture, so it is important that you approach this exercise with clear testing to measure your performance.
