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          Nearmap’s Xmas present: buys US mapping startup Pushpin

          December 12, 2019
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          The Australian government is cracking down on Facebook and Google

          December 12, 2019
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          5 things you should know about tech today

          December 11, 2019
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          10 awesome businesses in rural Australia run by women

          October 15, 2019
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          This incredible AI-based agtech solution could boost crop yields by 10%

          September 5, 2019
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          FATHER’S DAY: 10 founders & CEOs on the best advice from their dads

          August 31, 2019
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        • Dr Jordan Nguyen, who helps people drive cars with their eyes, is talking ‘epic tech’ at Reimagination

          Dr Jordan Nguyen, who helps people drive cars with their eyes, is talking ‘epic tech’ at Reimagination

          November 27, 2019
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          Culture Amp has made its diversity workplace tools free for everyone

          November 8, 2019
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          Why Australian logistics unicorn WiseTech Global is fighting for its life

          October 22, 2019
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          Shebah’s CEO declares safety the key battleground for rideshare startups

          December 12, 2019
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          Australian astronomy is leading the way on diversity in science

          December 10, 2019
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          How a subscription model can make your business boom

          December 9, 2019
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        • ‘JUST START’: Teen tech entrepreneur Scott Millar’s advice to young people

          ‘JUST START’: Teen tech entrepreneur Scott Millar’s advice to young people

          September 3, 2019
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          VIDEO: Sugar-free drinks startup Nexba used Amazon Launchpad to sweeten its sales

          August 6, 2019
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          VIDEO: How Soda Shades became the hottest brand in sunglasses

          August 6, 2019
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A/B Testing

Profiles

Dan Siroker hopes to see Optimizely become a 100 year company

Mat Beeche - September 18, 2017 < 1 MIN READ

Dan Siroker is the founder of Optimizely, the number one tech platform for testing and experimentation.

Opinion

Don Draper and The Lean Startup

Claudia Barriga-Larriviere - April 29, 2016 9 MIN READ

To a black man in 1960s America, being heard – his valued and counted – must have meant the world. In startup language, that is proto customer development. Don Draper would have given Eric Ries a run for his money.

Profiles

Low hanging fruit: A/B Testing Transactional Sales

Mat Beeche - January 24, 2014 4 MIN READ

As a startup, you are probably just beginning to look at how you will actually begin to make money from your venture, so it is important that you approach this exercise with clear testing to measure your performance.

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