The 12 Days of Startups: Meat your best mate

Pets are the best friends many people have and looking after them is important.

Everyone wants the best for their pets, including Ben Whitfield. That’s why he created Meat Mates, made from premium New Zealand, sustainably farmed meat.

Ben quips that Albert Einstein said any fool can make things more complex, so his philosophy is to head in the opposite direction and only add ingredients that benefit your four-legged friend, such as fish oil and rosemary extract for an antioxidant boost and a shinier coat, as well as vitamins & minerals to deliver a complete and balanced diet.

Ben says Meat Mates is 100% pure love, with no gelling agents, no grains, no fat fillers.

To help get Meat Mates to four-legged pets across Australia and New Zealand, Ben turned to Amazon Australia where their owners can order their delicious treats with just a few clicks.

Over 12 days in the lead up to Christmas, we’ll be sharing the stories of great Australians startups selling on Amazon Australia, told by their founders.

To order Meat Mates, click here.

Here is Ben’s story. Happy holidays to all.