News & Analysis

Businesses can reach investors on new mobile app

- July 29, 2013 < 1 MIN READ

A new mobile app, i-Interact, was launched on Friday to help publicly listed businesses to maximise their investor reach. The app was created by Interactive Investor, Asia-Pacific’s specialist Online Investor Communications Company to meet increasing investor demand for smartphone apps. Research conducted by Interactive Investor reveals that 36.4 percent of retail investors would use an… Read more »

News & Analysis

Factoring on the rise as businesses seek cash relief

- June 13, 2013 2 MIN READ

The number of Australian businesses using factoring finance has risen to its highest level in five years, showing the growing popularity of debtor finance in the Australian market place, according to Bibby Financial Services, one of the world’s leading global debtor finance specialists.

Brains Trust

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?

News & Analysis

Embellishment Technology shakes up Australian Printing

- March 12, 2013 2 MIN READ

CLIQX™ is the newly launched Australian innovation set to shake up the printing industry here and around the world. With the current renaissance of specialty embellishments in the print industry, this patent pending embossing system is demystifying the traditional print craft of embossing. It is giving printers the opportunity to offer more to their customers by having the capability to emboss in house.

News & Analysis

TXT4Coffee provide Wotif with the latest in ‘hyper-local’ advertising

- March 8, 2013 2 MIN READ

Leading online travel site, Wotif.com is trialing TXT4Coffee’s unique advertising solutions and will be one of the first companies to use what is the most advanced hyper-geo targeted mobile advertising platform developed to date. The ads themselves are targeted and personalized to increase the relevance and context to the viewer, leading to better rates of engagement. The ads are designed to engage the end user through the integration of their own name in the ad making for a more personal experience.

Brains Trust

Startups left behind in the Asian Century

- January 7, 2013 4 MIN READ

The Asian Century whitepaper was supposed to be the Australian Labor Party’s landmark answer to the emerging economies of Asia, particularly that of China, Japan, India, South Korea and Indonesia. It was to be our roadmap and response to the fact that within only a few years, Asia will be both the world’s largest producer and consumer of goods and services.

News & Analysis

Sentia Media Acquire Buzz Numbers

- August 23, 2012 < 1 MIN READ

Sentia Media has just announced the acquisition of Australia’s leading Social Media Monitoring Service Buzz Numbers, which was founded by Sydney entrepreneur Nick holme a’ Court in 2007. The acquisition will further strengthen Sentia Media’s ability to provide the highest quality and most comprehensive suite of media intelligence across Australia and beyond.