News & Analysis

Businesses can reach investors on new mobile app

- July 29, 2013 < 1 MIN READ

A new mobile app, i-Interact, was launched on Friday to help publicly listed businesses to maximise their investor reach. The app was created by Interactive Investor, Asia-Pacific’s specialist Online Investor Communications Company to meet increasing investor demand for smartphone apps. Research conducted by Interactive Investor reveals that 36.4 percent of retail investors would use an… Read more »

News & Analysis

Factoring on the rise as businesses seek cash relief

- June 13, 2013 2 MIN READ

The number of Australian businesses using factoring finance has risen to its highest level in five years, showing the growing popularity of debtor finance in the Australian market place, according to Bibby Financial Services, one of the world’s leading global debtor finance specialists.

Brains Trust

Is your ‘Send to Friend’ campaign illegal?

- May 21, 2013 2 MIN READ

It’s one of the most common viral marketing techniques around – letting your readers, members etc send your content or services (or whatever) to a ‘friend’. They simply drop their friend’s email into a form, hit send and another lead comes your way. But could you be breaking the law?

News & Analysis

Embellishment Technology shakes up Australian Printing

- March 12, 2013 2 MIN READ

CLIQX™ is the newly launched Australian innovation set to shake up the printing industry here and around the world. With the current renaissance of specialty embellishments in the print industry, this patent pending embossing system is demystifying the traditional print craft of embossing. It is giving printers the opportunity to offer more to their customers by having the capability to emboss in house.

News & Analysis

TXT4Coffee provide Wotif with the latest in ‘hyper-local’ advertising

- March 8, 2013 2 MIN READ

Leading online travel site, Wotif.com is trialing TXT4Coffee’s unique advertising solutions and will be one of the first companies to use what is the most advanced hyper-geo targeted mobile advertising platform developed to date. The ads themselves are targeted and personalized to increase the relevance and context to the viewer, leading to better rates of engagement. The ads are designed to engage the end user through the integration of their own name in the ad making for a more personal experience.

Brains Trust

Startups left behind in the Asian Century

- January 7, 2013 4 MIN READ

The Asian Century whitepaper was supposed to be the Australian Labor Party’s landmark answer to the emerging economies of Asia, particularly that of China, Japan, India, South Korea and Indonesia. It was to be our roadmap and response to the fact that within only a few years, Asia will be both the world’s largest producer and consumer of goods and services.

News & Analysis

Sentia Media Acquire Buzz Numbers

- August 23, 2012 < 1 MIN READ

Sentia Media has just announced the acquisition of Australia’s leading Social Media Monitoring Service Buzz Numbers, which was founded by Sydney entrepreneur Nick holme a’ Court in 2007. The acquisition will further strengthen Sentia Media’s ability to provide the highest quality and most comprehensive suite of media intelligence across Australia and beyond.

News & Analysis

99designs Acquire German Competitor 12designs

- August 9, 2012 2 MIN READ

Aussie born company 99designs announced the acquisition of the largest online design market place in Germany yesterday 12designs. The acquisition of the second largest online design marketplace behind themselves in Europe is all part of the companies intense focus on international expansion. CEO of 99designs Patrick Llewellyn was in Germany for the announcment yesterday.

News & Analysis

Blue Chilli Acquires software company Vividways!

- July 30, 2012 2 MIN READ

With contracts worth close to $2m, Vividways most recently created a rewards program mobile application used by the Australian pharmaceutical industry. The mobile phone application helps retail pharmacies engage with patients more deeply while delivering everyday marketing campaigns, including functionality such as a store locator, online catalogues, up-to-date pharmacy-related news, promotions and loyalty programs. Vividways Founder, Paul Williams, will continue to work within the business to provide expert industry knowledge and relationships, and develop the application further.

News & Analysis

SocialCam sells to Autodesk for $60 million Dollars!

- July 18, 2012 2 MIN READ

Firstly I am not a big user of SocialCam, but maybe that’s because the people in my network on the application are pretty bloody boring and have crap videos they are uploading. None the less SocialCam DOES have just under 55 million users and today they sold to Autodesk for a nice and tidy $60 million dollars – a deal which is expected to close in the latter part of the quarter.