Insights

The Piggy Back Theory: Part One – The Approach

- February 4, 2013 6 MIN READ

Before I started shoestring.com.au and the hardcopy magazine that preceded it, I attended my first Young Entrepreneurs Unconvention. At that stage, I didn’t know about the “startup scene” in the way that I know it today, I had no connections and NO idea who I was going to even interview for the bloody magazine.

Insights

Before we go throwing around the word “Bigot”

- January 24, 2013 2 MIN READ

The word bigot has become like the word migraine, it is overused and has been given it’s own meaning in an urban context. Just like someone in the workplace is “going home because they have a migraine” [if you really had one, you would not be driving home, you would be crawling into the darkness of a storage cupboard at work to sleep] the word “bigot” is thrown around on and offline these days like confetti at a wedding.

Insights

I prefer Congruency to Back Peddling

- January 23, 2013 5 MIN READ

If there is one thing that is certain in our society, it’s the fact that everyone has an opinion, and we are entitled to express it. If people disagree with that opinion they in turn are entitled to express that. When opinions are given in forums by people who may have a public profile, we see people expressing their opposing opinions on a grander scale such as protest, petition or demonstration – all of which are perfectly legal and acceptable ways to get their point across.

Insights

Hey Startups, I’m calling bullshit. You don’t understand sales.

- January 18, 2013 5 MIN READ

In general around 80% of sales people I have met, are pretty average, because they really don’t understand the science around sales and the difference between that and account management. There is a HUGE difference. When you are starting up a business, before you have accounts to manage, this is when your truly see what sales and business development is all about.

Insights

Help! I hate my Staff!

- January 18, 2013 4 MIN READ

Back in 2006, I faced the challenge of recruiting my first team when I established my company Zest Marketing Concepts. In order for the company to grow, I needed people. I was eager and enthusiastic about being someone’s boss… little did I know I had a lot to learn! 7 years, 10,000 interviews, 6 offices and 300 staff members later, I feel I can confidently manage and give advice on this topic!

Insights

I do weekly conference calls with my competitor

- January 15, 2013 2 MIN READ

There is nothing more intimate that two men in the media space can do then screen share their Google Analytics pages, the back ends of their websites, their lead collection tools and strategies and readership growth campaigns. To be honest doing THAT takes more trust for me than having sex with someone, at least when it comes to sex you can use protection – when it comes to sharing intimate details in business it is a whole different ball game.

Insights

Startup Grind comes to Melbourne

- January 9, 2013 3 MIN READ

Startup Grind, the community of founders, entrepreneurs and ‘wantrapraneurs’, was established in February 2010 in Silicon Valley, by Derek Andersen of RedCommand and TechCrunch fame. The Grind has since expanded rapidly and now has 36 chapters ranging from places such as LA, New York and London to Budapest, Guangzhou, Tel Aviv and most recently, Melbourne.

Insights

“I’m creating an App” – Zzzzzzz

- January 8, 2013 3 MIN READ

Back in 1988, Flava Flav – the clock-necklace adorned, self-proclaimed ‘hype man’ for legendary hip-hop group Public Enemy – told us not to believe the hype. He was having a go at the media and critics in light of the group’s negative press. He could have just as easily been referring to the mobile apps of a quarter century later.

Insights

Startups left behind in the Asian Century

- January 7, 2013 4 MIN READ

The Asian Century whitepaper was supposed to be the Australian Labor Party’s landmark answer to the emerging economies of Asia, particularly that of China, Japan, India, South Korea and Indonesia. It was to be our roadmap and response to the fact that within only a few years, Asia will be both the world’s largest producer and consumer of goods and services.

Insights

Startup Profile: Adioso

- January 7, 2013 3 MIN READ

We’ve all been there. You come up with a seemingly awesome idea but after going through the motions in your head you refuse to pursue it further. You call dealbreaker. For some reason or another, you felt that the idea would not be worth the time, effort or money involved and would probably not scale.

Insights

Female Equality, are we doing it wrong?

- January 4, 2013 2 MIN READ

Last year on this site we started a “women” section – but I have always had a love / hate relationship with the section since we launched it. Because part of me has always thought that it alienates the female readers – why should an opinion piece written by a woman go into the “say something” section like the rest of the opinion columns?

Insights

Done is better than perfect

- October 25, 2012 2 MIN READ

Facebook had this quote painted across their wall. As a self-confessed perfectionist, it sent shivers down my spine. What do you mean “Done is better than PERFECT?? HOW??” I’ve learned something though. When it comes to getting your ideas off the ground, this phrase may very well be true! Even worse, deep down I think I always knew perfection was unrealistic and unhealthy (it’s called denial).

Insights

Growth Hacking [how to get more customers with less spend]

- October 3, 2012 4 MIN READ

I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.