Insights

I do weekly conference calls with my competitor

- January 15, 2013 2 MIN READ

There is nothing more intimate that two men in the media space can do then screen share their Google Analytics pages, the back ends of their websites, their lead collection tools and strategies and readership growth campaigns. To be honest doing THAT takes more trust for me than having sex with someone, at least when it comes to sex you can use protection – when it comes to sharing intimate details in business it is a whole different ball game.

Insights

Startup Grind comes to Melbourne

- January 9, 2013 3 MIN READ

Startup Grind, the community of founders, entrepreneurs and ‘wantrapraneurs’, was established in February 2010 in Silicon Valley, by Derek Andersen of RedCommand and TechCrunch fame. The Grind has since expanded rapidly and now has 36 chapters ranging from places such as LA, New York and London to Budapest, Guangzhou, Tel Aviv and most recently, Melbourne.

Insights

“I’m creating an App” – Zzzzzzz

- January 8, 2013 3 MIN READ

Back in 1988, Flava Flav – the clock-necklace adorned, self-proclaimed ‘hype man’ for legendary hip-hop group Public Enemy – told us not to believe the hype. He was having a go at the media and critics in light of the group’s negative press. He could have just as easily been referring to the mobile apps of a quarter century later.

Insights

Startups left behind in the Asian Century

- January 7, 2013 4 MIN READ

The Asian Century whitepaper was supposed to be the Australian Labor Party’s landmark answer to the emerging economies of Asia, particularly that of China, Japan, India, South Korea and Indonesia. It was to be our roadmap and response to the fact that within only a few years, Asia will be both the world’s largest producer and consumer of goods and services.

Insights

Startup Profile: Adioso

- January 7, 2013 3 MIN READ

We’ve all been there. You come up with a seemingly awesome idea but after going through the motions in your head you refuse to pursue it further. You call dealbreaker. For some reason or another, you felt that the idea would not be worth the time, effort or money involved and would probably not scale.

Insights

Female Equality, are we doing it wrong?

- January 4, 2013 2 MIN READ

Last year on this site we started a “women” section – but I have always had a love / hate relationship with the section since we launched it. Because part of me has always thought that it alienates the female readers – why should an opinion piece written by a woman go into the “say something” section like the rest of the opinion columns?

Insights

Done is better than perfect

- October 25, 2012 2 MIN READ

Facebook had this quote painted across their wall. As a self-confessed perfectionist, it sent shivers down my spine. What do you mean “Done is better than PERFECT?? HOW??” I’ve learned something though. When it comes to getting your ideas off the ground, this phrase may very well be true! Even worse, deep down I think I always knew perfection was unrealistic and unhealthy (it’s called denial).

Insights

Growth Hacking [how to get more customers with less spend]

- October 3, 2012 4 MIN READ

I admit it, I was wrong. When I first imagined building Airtasker, I thought that from the start, marketing would be the most significant factor in building a successful marketplace for services. After a few months of pushing our developers to build lots of stuff to support online marketing campaigns, Jono (Airtasker COO and co-founder) and I started looking at the data and realized that whilst we had a pretty good net promoter score, we were spending some of our money on acquiring customers who weren’t going to be die-hard advocates of our service.

Insights

IS YOUR ENERGY ATTRACTIVE?

- September 27, 2012 3 MIN READ

What is the key to being the person that everybody wants to be around? In life, we have influential people around us all the time, some positive and of course some negative. A lot of the time, we don’t realise that the people we choose to spend our time with have a huge effect on… Read more »

Insights

Managing Growth

- August 27, 2012 5 MIN READ

I guess it is suffice to say that any start up would want to be faced with the problem of managing growth! It’s a challenge we’d all like to have, and ultimately (hopefully) every business is likely to face it at some point or another, if not multiple times.

Insights

We need to “Ditch the Bitch” Stereotype!

- July 23, 2012 3 MIN READ

Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!

Insights

Why Every Startup Should Hire A Journalist!

- June 7, 2012 3 MIN READ

So you’ve finished your minimal viable product, had your launch and have a nice group of users. Now giving your product a whirl. You’re growing, but you’d like to grow faster. You’ve done your research into online marketing; you think that SEO, social media and blogging are probably the best ways of doing that. But you struggle to stay on top of it all; you’re not blogging as much as you should be, you’re not building inbound links, you’re not tweeting anymore, your Facebook page is a ghost town and your business is just not growing anymore.

Insights

Don’t Sweat the Small Stuff!

- June 5, 2012 4 MIN READ

Human resourcing for small and medium sized businesses is broken. As a business owner, how many times have you been in a situation in which you need something done but you simply don’t have enough staff or the right people to put your plans into action or to keep your everyday operations on track?

Insights

10 Reasons Investors Don’t Invest in Start-Ups

- May 23, 2012 4 MIN READ

For many early stage businesses in Australia, access to funding is the number one barrier to growth. With most young businesses having little by the way of tangible assets, heading down the bank path often leads to a dead end. Investor sentiment suggests that money isn’t the problem; the common challenge investors face is finding suitable businesses to invest in. With little done in Australia to educate small business owners on becoming investor ready, it’s no wonder so few entrepreneurs access the level of funding they require.

Insights

Why your Startup will probably Fail

- May 8, 2012 3 MIN READ

“If you’re like I was a couple of years back every idea you’d tell your friends, family or co-workers would come with negative feedback, “oh great idea, but you’ll fail because of x”, “oh fantastic idea but Google did that”, “Mike seriously? There is a tech-bubble, I’d wait 30 years before trying when the market is better” or “OMFG you’re going to quit University to work on that”.