Brains Trust

We need to “Ditch the Bitch” Stereotype!

- July 23, 2012 3 MIN READ

Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!

Brains Trust

Why Every Startup Should Hire A Journalist!

- June 7, 2012 3 MIN READ

So you’ve finished your minimal viable product, had your launch and have a nice group of users. Now giving your product a whirl. You’re growing, but you’d like to grow faster. You’ve done your research into online marketing; you think that SEO, social media and blogging are probably the best ways of doing that. But you struggle to stay on top of it all; you’re not blogging as much as you should be, you’re not building inbound links, you’re not tweeting anymore, your Facebook page is a ghost town and your business is just not growing anymore.

Brains Trust

Don’t Sweat the Small Stuff!

- June 5, 2012 4 MIN READ

Human resourcing for small and medium sized businesses is broken. As a business owner, how many times have you been in a situation in which you need something done but you simply don’t have enough staff or the right people to put your plans into action or to keep your everyday operations on track?

Brains Trust

10 Reasons Investors Don’t Invest in Start-Ups

- May 23, 2012 4 MIN READ

For many early stage businesses in Australia, access to funding is the number one barrier to growth. With most young businesses having little by the way of tangible assets, heading down the bank path often leads to a dead end. Investor sentiment suggests that money isn’t the problem; the common challenge investors face is finding suitable businesses to invest in. With little done in Australia to educate small business owners on becoming investor ready, it’s no wonder so few entrepreneurs access the level of funding they require.

Brains Trust

Why your Startup will probably Fail

- May 8, 2012 3 MIN READ

“If you’re like I was a couple of years back every idea you’d tell your friends, family or co-workers would come with negative feedback, “oh great idea, but you’ll fail because of x”, “oh fantastic idea but Google did that”, “Mike seriously? There is a tech-bubble, I’d wait 30 years before trying when the market is better” or “OMFG you’re going to quit University to work on that”.