How Aussies can level the playing field with American entrepreneurs
The key to expanding to the US is about understanding the cultural differences between how to market and sell in a big market vs a small market.
Viki Forrest is CEO of ANZA Technology Network based in San Francisco. She has showcased more than 200 Australian and New Zealand companies in Silicon Valley and is credited with bringing 70 Australian companies to the US. In a world where only 0.6% of startups successfully raise venture capital, Viki has helped 20% of her Australian clients raise in excess of $43m in seed and Series A round financings and assisted many more fast-track their growth-stage by successfully landing strategic partners and closing early customer deals.
The key to expanding to the US is about understanding the cultural differences between how to market and sell in a big market vs a small market.
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