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Business strategy

How AI can turn a SaaS startup from horizontal to vertical

- June 11, 2024 6 MIN READ

TL;DR The last decade has been the ‘heyday’ for horizontal SaaS, and vertical SaaS has been comparatively quiet. What has held vertical SaaS back is simple: bad customers. Go-to-market motions in vertical SaaS have been stuck in clunky enterprise mode, while horizontal SaaS has consistently cracked product-led growth that has underpinned rapid and efficient scaling. AI is… Read more »