Over the week, the Castlemaine State Festival in Victoria put on a huge show to attract more visitors. But some things went wrong. People got angry. Complaints were made to the organisers, and the sponsors. Art work was actually defaced. So the question is, are some things so controversial they are not worth doing? Should we risk it?
I remember when I was working with a group of engineers and my task was to get them to consider the points of view of members of the community. It’s not that they didn’t consider community opinion, they just didn’t think about it. They build stuff. As I’m explaining to them the importance of engaging with your public, one of them said, ‘Ah, I see, so you’re talking about the “fluffy stuff”.’
Mark Gregory from The Conversation predicts that 2013 will be the year of e-commerce, mobile and wi-fi and that this year’s federal election will be make or break for the National Broadband Network. As technology continues to advance at a startling pace, keeping mobile friendly does seem to be key.