Controversy – Can you handle it?

- March 26, 2013 2 MIN READ

Over the week, the Castlemaine State Festival in Victoria put on a huge show to attract more visitors. But some things went wrong. People got angry. Complaints were made to the organisers, and the sponsors. Art work was actually defaced. So the question is, are some things so controversial they are not worth doing? Should we risk it?


Responding to emotions keeps the customers

- February 26, 2013 2 MIN READ

I remember when I was working with a group of engineers and my task was to get them to consider the points of view of members of the community. It’s not that they didn’t consider community opinion, they just didn’t think about it. They build stuff. As I’m explaining to them the importance of engaging with your public, one of them said, ‘Ah, I see, so you’re talking about the “fluffy stuff”.’