Insights

Building the next Amazon: The race to democratise digital commerce

- November 20, 2014 3 MIN READ

The first 20 years of digital commerce gave birth to some of the most influential brands in the world — Amazon, eBay, One Kings Lane, Groupon, Zappos — companies which defined their categories, challenged conventions and shaped the online customer experience. While these companies have rightfully garnered worldwide press attention and accolades, as a result the market missed an equally important movement — the advent of SMB ecommerce.