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Business Sabotage

- December 21, 2012 < 1 MIN READ

I love seeing business owners grow. I love creating a letter or ad for someone and helping them achieve profitable results. But there‘s one sort of attitude I can‘t stand – because it‘s like a little gremlin which gets inside people‘s heads and sabotages their business success. It goes like this…

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Learn More. Earn More.

- December 14, 2012 < 1 MIN READ

Let me ask you a question… What‘s the difference between you and a doctor? Why can he heal people and you can‘t. He knows something you don‘t.

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Marketing Optimisation: Stop the Leaks

- December 5, 2012 2 MIN READ

A lot of people I‘ve met over the years get excited about finding the next big thing. For instance, I was chatting with a guy the other day who already had an established business, but was doing all this new internet stuff, building dozens of web sites, and after several years was pulling something like $400 a month for all his efforts.

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Don’t be Average. Don’t be a Statistic.

- November 26, 2012 < 1 MIN READ

I was watching the TV show ‗Insight‘ last night. They interviewed everyone about being over 40. And there was one woman on the show who hadn‘t had a baby who was asked: Have you looked at what the statistics are for success in becoming pregnant at 40 or older?

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Aldi Marketing = Pure Genius

- November 16, 2012 < 1 MIN READ

So I took my boy to school today and my wife is dropping me off at work. I work next to an Aldi and I‘m like… “Why don‘t you go and pick up the garbage bags you wanted me to pick up yesterday (which I forgot) while you are here?” She took one look and said: “Are you crazy. It‘s Thursday.”

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Controversial Advertising

- October 26, 2012 < 1 MIN READ

I sent out an email recently with the subject line: ―Stupid conversations and the carbon tax‖… Many people loved it… Others told me to… Wake Up, Get Educated, That they considered me a very intelligent person and are now questioning that belief

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Business Vision – Don’t Be Without it

- October 23, 2012 < 1 MIN READ

Being true to your past self is easy – you just require a sharp memory and the ability to do what you have always done. Simple, really – but remember: if noth-ing changes, nothing changes. However, if you are going to be true to your future self, you need something very few people possess

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Use ‘specifics’ to get more Customers

- October 15, 2012 2 MIN READ

So I‘m walking down the mall one day, the markets are on, and I see this guy hanging out his shingle as an iridologist – basically someone who peers into your eyes and can see any health issues. I think to myself… why not?

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How’d you get so Rich?

- October 9, 2012 < 1 MIN READ

I was watching Joan Rivers on ‘How‘d You Get So Rich‘ the other night when the guy from the hair care company, Paul Mitchell, was interviewed. There was one thing he said which really hit me between the eyes. I can‘t remember the exact words, but in a nutshell, he said…

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How do you name a Product or Company?

- October 2, 2012 < 1 MIN READ

…Google – the beginning of it sounds the same if you turn it backwards. Same with Toyota. Keeping in mind that many of the world‘s most memorable names have this in common, what does this tell you about the way you should name your own company. For instance, if you run a mortgage company, perhaps you should use something like…

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Prepare to Fail …

- September 24, 2012 2 MIN READ

Did you know one of the most important factors in our success, lies in our ability to prepare to fail? What do I mean by that? It‘s really quite simple. Even the most successful ads and sales letters fail the majority of the time. In fact, I can send out a sales letter with a 99% failure rate

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Grasshopper Marketing

- September 17, 2012 < 1 MIN READ

Years ago, I can remember staying at a friend‘s place in the country. He was the type of guy who was into all of this spiritual stuff. So I picked up this book about animal totem‘s. Apparently, if you turned to a specific page, that was your totem. Anyway, I thought I would give it a go – and picked a GRASSHOPPER.

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How I became an Advertising Nut

- August 23, 2012 3 MIN READ

When I was a teenager, I was told by a psychic that I was going to be involved in marketing. I laughed and thought to myself, “whatever.” Truth is, I didn’t even know what marketing was back then. In fact, I wasn’t sure what I wanted to do. I had scraped into psychology at University, gone and met my future teachers and decided it wasn’t my cup of tea when she rolled her eyes after I said “I’d like to be able to help people really change their lives… and do it quickly.”