So much of marketing is communicating a narrative about how what you sell solves a problem, and why solving that problem matters to people.
Nathan Clarke and his wife Hannah started Gifts of the World Pty Ltd in 2013. After being based in East Africa with his previous job they saw heaps of opportunities to support local artists, designers and small business men and women. On returning to Australia they formed the Gifts of the World online store and started selling products from NGOs, sole traders and companies in Asia and Africa.
Gifts of the World is a marketplace for artists and designers from developing countries – it exists to connect these suppliers to a customer base they would otherwise never have access to.