Just like our B2C counterparts the biggest challenge as a B2B marketer is targeting the key platforms and mediums where our visitors are most likely to consume our content.
So you’ve finished your minimal viable product, had your launch and have a nice group of users. Now giving your product a whirl. You’re growing, but you’d like to grow faster. You’ve done your research into online marketing; you think that SEO, social media and blogging are probably the best ways of doing that. But you struggle to stay on top of it all; you’re not blogging as much as you should be, you’re not building inbound links, you’re not tweeting anymore, your Facebook page is a ghost town and your business is just not growing anymore.
“If you’re like I was a couple of years back every idea you’d tell your friends, family or co-workers would come with negative feedback, “oh great idea, but you’ll fail because of x”, “oh fantastic idea but Google did that”, “Mike seriously? There is a tech-bubble, I’d wait 30 years before trying when the market is better” or “OMFG you’re going to quit University to work on that”.
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