Just like our B2C counterparts the biggest challenge as a B2B marketer is targeting the key platforms and mediums where our visitors are most likely to consume our content.
Michael Sharkey is an Australian entrepreneur based in San Francisco (mainly because it sounds cool) and co-founder of Bislr. When he is not ranting on ShoeString he is helping startups, entrepreneurs and small businesses get their ideas online faster with a single place to build and run their businesses online. He calls it Bislr-ing. Bislr is currently in beta and invite only - If you post nice things in the comments he might let you in ;).