Daniel Priestley is a successful entrepreneur, international speaker and best-selling author. Daniel started out as an entrepreneur at 21 years old and has since built several successful businesses in the UK, Australia and Singapore. He’s also the best-selling author of the book “Key Person of Influence“.
The New-Comers are enthusiastic, excited and full of dreams. They believe that this new industry they are in will fulfill their dreams and take them places. New-Comers are normally willing to work hard with little pay in the short term on the belief that the rewards will come in later.
Recently I watched this short video about Influencers. It was beautifully shot but it didn’t say very much. Just some very basic observations about people who have been influential in the past. The opening line says something that I flat out disagree with. It says “An Influencer has a certain confidence that not many people have”.
Imagine we live in 1876 and the first Microphone has just been invented. It’s an exciting new device that takes the human voice and amplifies it to many people. This new technology is fascinating to a lot of people. Imagine there are seminars and courses on how to set up a microphone, how to switch it on, how to fiddle with the dials.
By far the most expensive thing humans invest time, energy and money into is the illusion of certainty and security. It’s human to want to know that you live in a safe world, that danger is being averted and that everything is being done to avoid negative circumstances. It’s also human to take it past good judgement.
I have seen businesses start out with complex financial modeling, forecasts, projections and schedules, and big ticks in all the boxes from the Government Agencies who supposedly know something about starting-up. Despite all the planning they fail hard and fail fast.
Most entrepreneurs believe that sales and marketing drive their profit. In fact, I did too for many years, up until I met a mysterious business strategist who was introduced to me as the “Millionaire-Maker-Mathematician” (He’s represented his country for advanced maths, he does suduku in 1/3 the time and he has a tendancy to make people very rich with his advice).
The New-Comers are enthusiastic, excited and full of dreams. They believe that this new industry they are in will fulfill their dreams and take them places. New-Comers are normally willing to work hard with little pay in the short term on the belief that the rewards will come in later. Typically they have seen the results that a KPI has achieved and they want to recreate similar success for them self.
Technology is about to play a very cruel trick on the western world. It’s going to polarise people into two groups; those that embrace it, use it, love it and profit from it and those who end up living in a world that no longer rewards their effort.
One day, if we’re sitting down late at night over a good bottle of wine I will tell you about my dark days in business. Before the age of 30 I had made millions and lost it all … Twice! Along the way (and even in the “good” times) I’ve had some pretty down days. I’ve had days where I was so on edge that I felt sick. Days where I wanted to run away. Days where I shouted abuse at my closest allies. Stuff I’m not proud of but stuff I’m sharing with you because in business it happens to most of us.
It’s not enough to have a niche. You need a niche within a niche. When you have that, you tend to answer the question “what do you do?” with a lot more authority and power. A niche is “Bodybuilding” a micro-niche is “Vegetarian Bodybuilding” or “12 Week Transformations” or “Christian Bodybuilding in the M25″. When you know exactly the specific game that you’re playing you don’t just make more money, you also have more fun and see more rewards.
A GSB isn’t like a big global business and it’s not like a traditional small business either. As the name suggests, these are businesses that have less than 10 staff but aren’t limited by geography. They have reach into cities all over the world and could easily be making millions in sales despite a relatively small headcount.