Most startups are terrible at early stage marketing. If you don’t believe me, just take a quick search of any startup featured on Startup Daily – check out their social media profiles, and if they have a blog. What you’ll find is that there is not much is going on – kind of like Donald Trump’s hair once upon a time, but hey, he fixed that!
There has been a lot of hype around The Lean Startup in Australia. Startup accelerators not just in Australia but around the world treat this methodology as gospel. For startup accelerators using this in their current programs, I question whether they are doing enough for entrepreneurs. Anyone can just pick up the book, read it, and start implementing these strategies, so why do startup founders need accelerators? Have accelerators lost their way?