We knew from early on that to build a great business we had to bring aboard the best people. But talented people are often more attracted to big companies with big salary packages. So the challenge wasn’t “How to get more money to pay staff”. Heck, in those days we could barely pay ourselves. The challenge was “How can we create something here, that they’ll never get over there?”
Logan Merrick is the Strategic Director of Buzinga, an Australian app development company that works closely with startups, as well as large enterprises. He oversees everything in the business through marketing lens - from UX design to market research. He also regularly blogs for the company.