Turning Idea’s into Reality

- April 23, 2013 2 MIN READ

Today Cupcake Central founder Sheryl Thai talks about turning dreams into reality. 3 years ago she had a dream to open a cupcake shop and now she has three stores, a successful training and workshop arm of her business and has just finished shooting her first cook book. Today this simple and straight to the point post by Thai gives us some practical advice on just making it happen.


Why team culture will help your business succeed faster

- February 18, 2013 3 MIN READ

Having survived two and a half years, with our third store on the way and with almost 25 staff, we have grown organically and independently (no capital investors or franchisees) in what some might say is a short amount of time. How we have been able to achieve this is not pure luck but instead it has come from the hard work, passion and dedication from the team of people that work with us. I always tell everyone that our team work with us and not for us. There is a profound difference when you hire people to just do a job and get paid – to the people that you hire because they believe in your company and want to join you for the ride.


Melbourne Evening Event Volume III

- September 20, 2012 2 MIN READ

The movement has been spreading and now it is time to return to our home state and hold what we hope is our biggest and best event yet! On Thursday 11th October we will getting together to spend an evening being empowered, inspired and motivated and we would like to invite all melbourne ‘extraordinary’ women to join us.


We need to “Ditch the Bitch” Stereotype!

- July 23, 2012 3 MIN READ

Our recent League of Extraordinary Women screening of the award winning documentary ‘Miss Representation, really got me thinking about how women are portrayed, especially in the workplace. From ‘bimbo’ to ‘bitch’ there are some serious stereotypes about women. The media portrays us as icy, tough and scary- or weak, emotional and unstable. Either way we really can’t win!


Get Paid What You are Worth!

- June 25, 2012 2 MIN READ

My relationship with pricing in my own business has been a rollercoaster over the years, and I’ve come to realise that I’m not alone here. What to charge is always a difficult decision when pricing your services. Do you take a percentage or charge a flat fee? There are so many ways to go about it depending on the industry you’re in and where you sit in the market.