The key metrics to measure when building a two-sided marketplace
A two-sided marketplace is a marketplace where you have two distinct user groups: you have supply on one side and demand on the other, and generally in a hyperlocal area.
Gen is managing director of Tamme, an analytics and advertising automation platform for marketplaces that are hyperlocal and heavily rely on spending where the marketplace has a deficit in supply or demand.
A two-sided marketplace is a marketplace where you have two distinct user groups: you have supply on one side and demand on the other, and generally in a hyperlocal area.
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