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Business strategy

The founder’s dilemma: what to focus on now – and next?

- January 22, 2024 6 MIN READ

‘Reformed’ founder turned academic, Chris Edwards,  analyses the most prevalent startup failure factor. In today’s competitive marketplace, it’s more important than ever to put customers first. But how do you find the time to do that when you’re running a startup or small business, where seemingly everyone and everything is vying for your time and… Read more »