To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for a profitable merging of technologies.… Read more »
Dr Cameron Shackell completed his undergraduate degree in Economics at UQ, his Master of Letters in Applied Linguistics at ANU, and his PhD in Semiotics and Information Technology at QUT.
He is currently a Visitor and Sessional Academic at the QUT School of Information Systems. He also works in the private sector as CEO of GeneriTrend, a firm using AI to analyse brands and trademarks.
Cameron's research interests include semiotics, artificial intelligence, data science, branding and marketing, trademark evidence, and the economics of intellectual property. He writes regularly for World Trademark Review and Brandingmag.