A lot of start-ups believe they can hire easy, cheap overseas labour or put their project up on a crowdsourcing platform to develop their online or mobile vision. But in actual fact, there’s plenty more to consider. Businesses of all kinds and of all sizes have turned to crowdsourcing en masse in recent years. The term itself was first coined in 2006, with the real flood of Australian businesses getting on board with the revolutionary practice coming in the last three years.
With some 15 years experience working in Australia’s interactive and digital media industry, Steve Fanale made his way up the corporate ladder at Young & Rubicam and APL Digital before taking the plunge and starting his own interactive agency, MassMedia Studios, in 2000. After opening offices in London and New York in 2006, growing the team to over fifty employees who worked with global brands like Audi, Cadbury, Unilever, Diageo, Vue Entertainment and Yahoo!7, Steve’s team sold MassMedia to the publicly listed BlueFreeway group. In 2010, Steve started FeverPitch Entertainment, and as 2012 rolled in he began decided to step back into the digital product innovation world and started AppVillage.