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How to add Consistency to your Social Footprint

- September 12, 2012 2 MIN READ

Facebook for business owners can often feel overwhelming. However, when you get down to the bare bones of social media marketing, there are many similarities to traditional marketing and advertising. One of the biggest factors in whether your time devoted to social networks will pay off is the act of being consistent. Here are a few tips for creating consistency in your social footprint that we’d like to share with our social media management clients here in Australia and around the globe.

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Facebook Posting Frequencies that Fit Your Fans!

- September 10, 2012 2 MIN READ

Facebook posting frequency is a topic social marketing managers and business owners return to time and time again. How many times a day should we post to maximise engagement? Are we posting enough to keep our content visible in our Facebook Fan’s newsfeeds? Will the quality of our content suffer if we post solely on a structured schedule?

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Facebook Post Targeting is Here … Almost

- August 21, 2012 < 1 MIN READ

Great News! Facebook targeting is soon to be released to the general masses. This is a fantastic resource for businesses who are targeting specific area’s and especially franchise chains operating their social media from a centralised location.

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How to Recruit through Facebook …

- August 17, 2012 2 MIN READ

Does your company use social media for recruiting? If not, its probably time you rethink your recruiting strategy. According to a survey conducted by Hire Rabbit, 48% of all job seekers were using social networking as a way to reach out to potential employers. And out of those 48%, nearly 85% of respondents were using Facebook as the medium to find new opportunities. These numbers alone illustrate why employers need to begin utilising recruitment strategies that are focused on social networking channels like Facebook. Here are three advantages and tips to get you started.

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Three Changes you Can Make to Protect Your Page

- August 16, 2012 2 MIN READ

Although the Advertising Standards Board dismissed the original complaint about Smirnoff, which centred on sexism, under-age drinking and obscene language, it ruled industry codes applied not only to what a company was posting on its Facebook page but to the user-generated comments that followed.

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Facebook To Do List

- August 6, 2012 2 MIN READ

Did you know that, as of March 2012, there were 835 million Facebook users? At this same time last year, there were 644 million users. But remember, this is more than just a big number. For businesses, this is an enormous marketing and sales opportunity. Creating a Facebook Page is only one step towards taking advantage of this ready-made social media marketing audience. Below you’ll find a few tips to make sure you maximize your marketing presence on this popular social media channel.

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How to Establish Credibility & Generate Leads on Linkedin

- July 31, 2012 2 MIN READ

Are you using LinkedIn to its fullest potential? Do you spend most of your time on LinkedIn answering requests to connect with other business professionals, reading through the long list of updates, logging out of your account and then checking out your Twitter feed? If so, you and your business are missing out on a number of other powerful tools and opportunities this social media channel provides.

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Facebook doesn’t have to Suck up your time!

- July 26, 2012 2 MIN READ

Automating your posts can lead to a 70% deduction in engagement on your page. Your clients are not stupid, everyone knows what the automated icon looks like and really can you blame them for not wanting to engage when they know there is no human on the other end?

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Pinterest is Evolving into Social Media Marketings next Big thing!

- July 24, 2012 4 MIN READ

Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.

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Using Social Media in Event Management

- July 20, 2012 5 MIN READ

Do you use social media marketing to promote your events? You should be. Not only is the price right – it’s free – but social channels like LinkedIn, Facebook and Twitter deliver a targeted audience that is ready and willing to help promote your event by sharing it with their connections. Below, we’ll take a look at how you and your business can use three social media marketing channels – LinkedIn, Facebook and Twitter – before, during and after your next live event.

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Why are Google+ Pages Good for Your Business?

- July 13, 2012 2 MIN READ

Late in 2011, Google rolled out ‘pages’ for its Google+ social network. Your business can now have its own brand page on Google+ ‘page’ just as it does on Facebook. Why are Google+ pages good for your business? We’ve pulled together three of the best articles just for you.

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How to get an extra set of hands posting without employing a full time Team Member

- July 10, 2012 3 MIN READ

One question that most business owners fight with is if they should or should not outsource their social media needs. There are a lot of business owners that are hesitant to hand over the task of making their business visible through social media outlets, to a company or individual that does not know everything about the company. Fair Call! The good news is outsourcing your social media needs is not only affordable, it may be the best thing to do for your business if you can find a trusted adviser.

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I NEED more fans on Facebook & Twitter!

- June 18, 2012 2 MIN READ

Did you know that Facebook and Twitter are accounting for a total of 1.1 billion users or 14% of the world’s population. For most people, the biggest challenge that they will face is attracting a large following through social networking. This is because everyone has a host of ideas that they are using to be able to reach out to select demographics.